TOTAL LICENSING
Hong Kong International Licensing Show
Despite
economic
Opening Up a World of New Licensing Opportunities
uncertainties,
the Asian and
Despite today’s global economic un-
Chinese
certainties, many licensing industry
players still hold an optimistic view
markets are
towards the Asian and Chinese main-
held in an
land market – the 2nd largest licensing
optimistic light. market in Asia, an economy that still
The HKTDC
grew by 9% in 2008. Retail sales of
Licensing Show
consumer goods continued to grow
is concurrently
by 16.8% in 2007 and accelerated to
21.6% in 2008 due to steady growth
held with the
in disposable income. China also an-
Hong Kong Toy
nounced to embark upon 10 major
and Games Fair fiscal stimulus programmes with a
and will bring
total capital expenditure of RMB4,000
a slate of fresh
billion from now to 2010 in an effort growing middle class and the people’s Gateway to Asia
to stimulate domestic demand. interest and desire for branded mer- Via the platform of the Show 2008,
licensing
Charles Riotto, President of LIMA be- chandise is growing all the time. This Pleasant Goat and Big Big Wolf, a sole
opportunities
lieves that the mainland is still the most is a tremendously lucrative market for licensing brand of Intelli-Media (HK)
desirable emerging market for people just about everybody who is looking Ltd attracted great attention and em-
and licensing around the world. “The to develop a worldwide licensing pro- barked on new licensing programmes
demographics here are very strong, gram.” with partners met at the Show. Ac-
the sure size of the population, the cording to Intelli-Media, Pleasant Goat
Time to Change and Big Big Wolf has received over
The economy has changed, and so 100 enquiries at its first participation
we changed. To help capture new op- in the Hong Kong International Li-
portunities in Asia, the Hong Kong censing Show. And so far, the company
International Licensing Show will be has signed contracts with personal
rescheduled to 11 -13 January in 2010, care brand Opal, e-comics developer
concurrently held with Asia’s biggest IATOPIA, mobile content developer
toy event - the HKTDC Hong Kong and provider Moffy, and a gift com-
Toys and Games Fair and Hong Kong pany Success Enterprises, as well as
International Stationery Fair. The new Kellogg’s and KFC.
fair date will bring a wider variety Alchemy Licensing, another exhibitor
of the right business partners and of the Licensing Show 2008 from UK,
fresh licensing business opportunities also met its prefect match – an India
brought by a greater number of ex- agent to distribute fashion and acces-
hibitors and property owners across sories related items via the effective
the globe and industries. business platform of Licensing Show,
Organised by the Hong Kong Trade while Smileyworld will start a new
Development Council (HKTDC), programme with a Hong Kong Chain
again, the Licensing Show will gather store, and Synthesis Design from UK
more than 350 properties and brands, also met a new partner in China and
including art and design, celebri- has decided to join the Show again in
ties, characters, collegiate, corporate 2010.
brands, digital entertainment, enter- Hong Kong International Licensing
tainment, fashion and lifestyle, sports, Show will be at booth #2203 at
as well as design and professional ser- Licensing International Expo.
vices. Join the Show and meet over HKTDC will organise a lucky draw
20,000 worldwide visitors, including for free visits to Hong Kong.
quality retailers and licensees now!
www.hktdc.com/hklicensingshow
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