NEWS
TOTAL LICENSING
CROWN EXPAND FASHION-BASED LICENSING PROGRAMS
IN JAPAN
Crown Creative is a Japanese licensing company with over years.
20 years experience. Crown has more than 150 licensees Product lines include
in Japan, mostly in the apparel sector and today specialize apparel, shoes, bags,
in fashion-related character brands. Two key brands are Re- mobile content and
becca Bonbon and Sugar & Babe. other fashion ac-
French bulldog, Rebecca Bonbon has been highly successful cessories for young
in Japan with a wide product range which includes apparel, women. Recently,
swimwear, bags and Sugar & Babe has
other fashion accesso- expanded its reach
ries. Rebecca Bonbon through a number
is available through of regional agents
FremantleMedia Enter- including Faresak
prises for licensing and in Brazil, Licensing
co-branding opportu- Boutique in North
nities in Europe, USA, America, NDRL in Europe and Diski in South Africa.
Canada, Latin America, Crown’s latest fashion character is Terimayo which was
Asia (excluding Japan, unveiled to the Japanese market this April at the nation’s
Korea and China), most influential fashion retail mecca, Shibuya 109, in Tokyo.
Australia and New Terimayo will be featured in a documentary film premier-
Zealand. In Korea and ing next year, and will be introduced globally at the 2009
China it is handled by Licensing Expo in Las Vegas.
Brom Entertainment. Crown will also be exhibiting its upcoming portfolio lines
The ‘mysterious and for Love Rabby.” The brand has 13 major licensees in Ja-
sexy’ Sugar & Babe are pan and products have been sold in department stores in
available in over 300 boutiques throughout Japan where Asia for more than six years. Sales of apparel began in the
they have become the hottest character brand in recent United States in March.
Awar
ds th
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nsing
indu
stry
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p
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u
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..
Excellence always bubbles to the surface!
The UK Licensing Awards 2009
September 10 The Royal Lancaster Hotel
London W2 2TY England
For more information please contact
Ian Hyder, Director of The Licensing Awards
T: 020 7700 6740
ianh@max-publishing.co.uk
For ticket information contact Pam at Event Solutions
on T: 01372 841001 or E:
pam@eventsol.co.uk
26
www.thelicensingawards.co.uk
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