Summer 2009
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Well, the final for-and-against many licensees, major buyers, retailers – in specific markets.
Grnulle
Publisher/Editor-in-Chief
arguments have been made, agents and licensors from This means that our reader-
Francesca Ash
thousands of column inches one country. No international ship roster is continuously
francesca@totallicensing.com
have been written and huge show, with the best will in the growing and developing with
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number of hours have been world, could attract a similar new players - hence the rea-
Sales/Marketing Director
spent in discussion, and here audience. If you want to do son why we have readers and
Jerry Wooldridge
•
Gr
we are… making our way to business in France, the Paris subscribers now in over 100
Las Vegas. Forum is the place to go.
oet
jerry@totallicensing.com countries. Again, this is vital in
Will the move work? Will the The value of these regional this global market.
Editor
buyers show up? Will some events is enormous. Yes, of The world of licensing is
Rebecca Ash
of the East Coast and Euro- course, Licensing Expo and growing and developing.
becky@totallicensing.com
Saluti
•
pean sceptics change their its counterpart in London – Gone are the days where
•
mind at the last moment and Brand Licensing, attract over- everything revolved around
Advertising Sales
make the journey? seas attendees. And, from all one or two territories. There
James Ash
ns
Until the doors open on 2nd accounts, Brand Licensing’s was a time when hit proper-
james@totallicensing.com
o
June, none of us will know. non UK attendance will con- ties almost always came from
One thing we do know is tinue to grow. But to truly the US and, subsequently,
Subscriptions
ti that everybody heading for understand a market, you from the UK. The world is •
Tracy Porter a
the bright lights will be hop- need to visit it, to talk to key changing and tomorrow’s hit
tracy@totallicensing.com
ut
ing that the move will bring players, to develop relation- could come from quite liter-
a new breath of life to the ships and understand how ally anywhere.
Digital Subscriptions
industry – particularly during the market works. And although it means all
cherie@totallicensing.com
Sal
these harsh economic times. At Total Licensing we spend of us have to add to our al-
While the benefits of a bring- a huge amount of time doing ready-busy schedules, those
Contributing Writers
• everybody-together trade just this. For example, over of us who are truly involved
Dalia Benbassat
show cannot be underesti- the last few years, we have al- in the business on a global
Martin Brochstein
mated, it is interesting how ways attended Licensing Asia basis will continue to help
Carlos Andrés Carvajal
many regional events have in Tokyo. Only by doing this and support the growth of
Pia DeLeon, José Donoso
sprung up over the last two can we begin to understand localised events around the
or three years – events de- how the Japanese market world. They play an impor-
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Ian Downes, Edmund J Ferdinand
Marici Ferreira
signed specifically to cater works. Similarly, we were at tant part in this industry. On
Saudanulles
Morten Geschwendtner for a regional market. the Dubai Character Fair, The
a separate note, we’d like to
Marty Malysz, George Medina This Spring, we at Total Li- Eastern European Licensing
use this opportunity to thank
Caroline Mickler, Guillem Rey censing attended numerous Forum and the Hong Kong
all our advertisers for their
events – all of value to the Licensing Show. This year, support in this issue, espe-
TOTAL LICENSING LTD industry we work in and all other events are being added
cially Televisa in Mexico who
4 Wadhurst Business Park very different. – The Korean Character Fair,
battled against the Swine Flu
Faircrouch Lane, Wadhurst, MIP.TV, the premier televi- The Licensing Factory event
problems to get their front
East Sussex, TN5 6PT, UK • sion-industry market provides for ‘new’ Europe in Croatia
cover ad to us.
a great source of information and the Licensing Forum in We’re delighted and proud
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Tel: +44 (0) 1892 782220
Fax: +44 (0) 1892 782226 on what is coming through Milan. And we’ll be there. And
to report that this is our big-
Hålsning
www.totallicensing.com the production houses. The that’s just us. The magazine
gest-ever Summer issue and
Bologna Children’s Bookfair, itself goes to other events we have the confidence and
© 2009 Total Licensing Ltd
Saludos with its concurrent Kids Li- from Brazil to Australia and support of advertisers from
Total Licensing is published four times
censing Forum, gives access all points in between! no less than 19 countries.
each year. Subscription rates for the
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to the all-important publish- The result of this is that we Hopefully we will see many
printed issue per year are ing world. On the regional can, and do, report on new of you in Las Vegas. In the
US $70 • UK £35 • €50. side, Kazachok’s Licensing market sectors, new players meantime, happy travels! ar
The digital issue is free of charge.
Forum held in Paris attracted and new brands that many
All illustrations are reproduced by
over 600 attendees – mostly in more traditional markets Francesca Ash
•
permission of their owners.
French. And that’s where have never heard of. It also Publisher/Editor
Printed in England
these events come into their means that we meet and get
own. Where else could you to know key players – agents, Jerry Wooldridge
Greetings
meet and interact with so owners, manufacturers and Director
Subscribe now at
www.totallicensing.com
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