TOTAL LICENSING
toy partner and will develop a wide Johnny Depp, animated feature, 2011
range of pre-school toys for rollout release), and Tintin (3-D motion cap-
in autumn 2010 and TF1 has recently ture feature directed by Steven Spiel-
picked up merchandising and licensing berg, 2011 release).
rights to the property in France. Sony Paramount’s library properties in-
Pictures Home Entertainment also re- clude Airplane; Anchorman; Bad News
cently been appointed as international Bears; Beverly Hills Cop; Breakfast At
DVD partner outside the US. Tiffany’s; Clueless; Ferris Bueller’s Day
The Mr. Men and Little Miss global Off; Flashdance; Footloose; Forrest
franchise continues to grow with Gump; Funny Face; The Godfather;
more product ranges for fashion con- Grease; Hotel for Dogs; It’s A Won-
scious young adults and remains high derful Life; The Italian Job; Mission:
on Chorion’s agenda for Licensing Impossible; Old School; Paramount
Show. Logo; Pretty In Pink; Roman Holiday;
Now with a second season in pro- Sabrina; Saturday Night Fever; Sleepy
duction, The Mr Men Show is proving Hollow; Sweeney Todd; Tommy Boy;
to be a hit with licensees worldwide Top Gun; Tropic Thunder; Up in
since the children’s consumer product Smoke; The Warriors; White Christ-
program launched in October 2008 in ors, with a ‘secret’ – if you put your mas; and Zoolander.
the UK. More licensees are on board finger in their mouth, the Gulpers will Artwork on show at Licensing Expo
with categories including clothing, grab it. 360ep signed a licensing deal will be Paramount Logo and Up In
homewares, games and food secured. with Basic Fun, who will be manufac- Smoke Key Art.
In the US, master toy licensee, Fisher turing the Gulpers through Animal Nickelodeon & Viacom Consumer
Price will launch its range of collect- Magic; Tattoo Johnny, which contin- Products (NVCP) marks the 10th an-
ible plush, playsets and feature plush, ues to expand its licensing program, niversary of SpongeBob SquarePants
and global DVD partner Sony Pic- recently signing Franco for bed and this year. In soaking up the milestone,
tures Home Entertainment will also bath and Rizzoli for 2011 calendars; the quirky yellow sponge will be fea-
make their US debut in Autumn 2009. Showtime Networks which recently tured on fine jewelry, watches, luxu-
Egmont, Unilever, Zara, H&M, Adidas, began a licensing program for the Da- ry organic tees, furniture, CD’s and
Women’s Secret, Cortefiel, Marks vid Ducovny hit Californication and DVD’s.
and Spencer, Hachette and Sahinler continues to expand its partner list Dora the Explorer will introduce a
are all signed up as licensees across for Dexter. Licensees of fan favorites variety of new products and DVDs
a range of categories for the Mr. Men The Tudors and The L Word also find for Dora Saves the Crystal Kingdom
and Little Miss brand, which has suc- an eager audience for their products; and the new brand extension Dora’s
cessfully established itself as a fashion Sanctify, which has expanded into a Explorer Girls, which will feature a
brand with listings at the high street variety of categories, including head- slightly aged-up Dora fashion doll and
community. wear, loungewear, footwear, calendars accessories for girls five to nine.
Chorion’s brand new Noddy in Toy- and posters. American Classics, owner Nick Jr.’s animated series Ni Hao,
land series is also making its debut at of the brand, looks to broaden the li- Kai-lan arrives at retail in 2009 with
the show. The 52 x 10’ series debuted censing program to include jewelry, toys for the bilingual property. Nickel-
on Five’s preschool brand Milkshake! home goods and novelties; Mad Engine, odeon’s newest live-action series, True
from Spring 2009 and on France 5’s which is known for licensed product, Jackson, VP, will debut apparel and fur-
les Zouzous in the summer. Celebra- but also has a large and varied col- niture based on the tween fashion
tions for Noddy’s 60th Anniversary lection of proprietary art, now being career dream, while the multiplatform
continue. licensed out; and Stuckey’s, the name hit property iCarly extends to new
Chorion’s portfolio of properties at most associated with pecans and the categories including apparel, footwear
Licensing Show will also feature Pad- famous Pecan Log Roll, has been fea- and bedding.
dington Bear, The World of Eric Carle tured in two episodes of the Additionally, Avatar: The Last
and other quality literary and lifestyle Food Network’s hit Airbender will announce
brands. show Unwrapped and partners for its epic movie
360ep will be showcasing a variety of ranked more than once adventure directed by M.
brands at Licensing Show, including in Letterman’s Top Ten. Night Shyamalan. NVCP
two proprietary properties (Intelli- Upcoming films from will continue to enhance
gent Design and Gulpers). Paramount to be intro- merchandising programs
The Intelligent Design brand is cur- duced at Licensing Expo for consumer favorites in-
rently seen on licensed apparel from are Rango (Gore Verbins- cluding Go Diego, Go!,
Trau & Loevner; Gulpers, which are ki directing and starring The Backyardigans, The
plush toys available in a variety of col-
76
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160