TOTAL LICENSING
A leader in Children’s Entertainment
Studio100 is the largest provider of year. Every film is an original adven- With some 35 attractions and 800.000
Family and Children entertainment in ture based on one of the well known visitors per year it is one of the most
the Benelux and up until recently, has Studio100 characters. With about 1 popular parks in the Benelux. In 2005
been one of the licensing industry’s million visitors per year, Studio100 Studio100 opened the first indoor
best kept secrets! dominates the domestic market in theme park: Plopsa Indoor. This park
The television shows (predominantly feature films for children. is open 300 days a year and offers
preschool, children soaps and teen Studio100 owns an impressive library some 20 attractions. A third park has
soaps) target boys and girls under been added to the list and the first
twelve and are broadcasted on park in the Netherlands will open
the leading national public (VRT & shortly.
TROS) and commercial networks Of course, a major move in the
(VTM & Nickelodeon Benelux). company’s growth was the acquisi-
The strength of the company, tion of EM.Sport Media last year for
headed by founders Hans Bourlon 41 million Euros. This included EM
and Gert Verhulst, is the business Entertainment and Junior TV, and
model based on perfect vertical in- incorporated Wavery Productions
tegration of its IPs, including audio, in the Netherlands as part of the
video and licensing, books, maga- Studio 100 family.
zines, websites, newspaper columns Today, after conquering the Benelux
and feature films, internet radio, a bal- which is used to its full extent in terms marketplace, Studio 100 is broadening
let school, a children’s choir,theatre of the the DVD market. On average its base and entering the international
and theme parks. some 70 DVDs are released every arena with a number of popular tel-
Making television was the company’s year and, over the last three years, the evision series including Big & Small.
first activity – the first project was company has sold in excess of 3 mil- This is a puppet animation series co-
domestic evergreen show Samson & lion copies, making Studio100 a mar- produced by Studio 100, Kindle Enter-
Gert. Since then, Studio 100 has had ket leader in this segment as well. tainment, 3Js Entertainment and the
more than 10 different formats on air, The licensing and merchandising de- BBC which is broadcast in Benelux
accounting for more than 64,000 min- partment release around 150 new on Ketnet and on the BBC in the UK.
utes of television. products and 50 new book titles a In addition, their daily children’s soap,
Studio100’s theatre department also year. In addition, a Spring, Fall and sta- The House of Anubis is broadcast
has an impressive track record. The tionery line is developed for every on Nickelodeon and Kerwhizz, a co-
theatre team is responsible for the character in their portfolio. production with the BBC has been on
production of all live shows starring In all, Studio 100 has over 150 licen- air since November. Bumba, a further
the Studio100 characters, both indoor sees covering a wide range of prod- Studio 100 production is broadvcast
and outdoor. They also organise all ucts. in India, Israel, Canada and Spain to-
Studio100 events, from CD launches The company also has its own publish- gether with other territories. A new
to the company’s 10 year celebration ing subsidiary creating comics, reading Vicky the Viking movie will also debut
in Plopsaland. books as well as educational and ac- this year.
On the film side, since it was founded tivity books and magazines. On the licensing side, Cyril Speijer of
Studio100 has released seventeen Studio100 has also been leading the Wavery is now actively involved in the
feature films and, on average two or way in online business.. The kids’ web- Studio 100 portfolio and is looking to
three films are now released each site -
www.studio100.be and www. set up an agent network around the
studio100.nl - attract around 500,000 world to represent the growing roster
unique visitors each month. of properties. As he explained, “These
If that wasn’t enough, Studio 100 have are exciting times for all of us. With
successfully launched theme parks. In all the different aspects of its business
2000 the first one opened - Plop- – from theatrical to theme parks, pub-
saland De Panne. lishing, production and merchandising,
This family park is situated on the Studio 100 has incredible potential in
Belgian coast and is themed around the international marketplace. The op-
Studio 100 characters. portunities are endless!”
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