TOTAL LICENSING
An assortment of Strawberry Short-
cake products, including apparel,
books, accessories, HBA, bags and
more will be available through all
channels of retail distribution.
Mattel has signed new licensing part-
nerships, which will be detailed at the
show. These include, for beauty: T3
Micro, Markwins, Amscan, and Beck-
er-Mayer. In the games category, this
includes ToyQuest and J. Lloyd Inter-
national; Hot Wheels Battle Force 5
has been signed as an entertainment
property, and for food and candy, Hil-
co Corporation has been signed.
RDF Kids & Family will be at Licensing
Show with its CBeebies show Way-
buloo. On CBeebies from May 2009,
the show has proved a success and
The Licensing Expo 2009 is the first recorded in key territories and first-
is posted to do the same in the USA.
time that the Club has exhibited at class partners jumping on board. Lu-
A raft of licensees are on board, in-
the show, since moving the manage- dorum will also be seeking potential
cluding Kinnerton, The Creative Cake
ment of the Licensing Programme in- licensees in leading categories for
Company, Spearmark International,
house two years ago. Dennis and Gnasher following its re-
with Fisher Price, Egmont and 2enter-
Lisa Marks & Associates, Inc. (LMA) cent launch at MIPTV. The Ludorum
tain will be launching ranges this Fall/
announces its expansion with three management team will also be meet-
Winter.
new clients to be introduced at the ing other rights owners as part of the
This year Bright Ideas Design is at-
LMA booth at Licensing International company’s interest in seeking unique
tending the Licensing International
Expo this June. LMA is planning com- and first-rate intellectual property.
Expo to promote its Katz Fun, The
prehensive licensing programs for Cookie Jar has signed Children’s Ap-
Mysterious Garden of Butterfly and
each brand; additionally, LMA is ex- parel Network (CAN) as the master
QIMUGO properties and other
panding programs for existing client apparel licensee. The line, set to debut
new IP series. Katz Fun is a creative
properties. this fall, will feature t-shirts, fashion ap-
property with entertaining and edu-
LMA has signed on to represent pre- parel, daywear and active wear. Addi-
cational meanings. In additional to its
mier guitar manufacturer C.F. Martin tional new licensees include Saramax
quality and uniqueness, it also has TV
& Co. Embraced by artists all over the (sleepwear), MTC (outerwear), Berk-
animation series to further support
world, the Martin guitar has helped shire Fashions (outerwear and cold
its characters and all kinds of mer-
define nearly all genres of music, from weather accessories), Added Extras
chandise. The company is looking for
rock and folk to bluegrass, country (HBA products), Penguin (publishing),
business partners for Katz Fun prop-
and blues. Dalamatian Press (coloring/activity
erty overseas.
Coolabi has appointed LMA to repre- books) and Inzone (beverages).
sent Scarlett & Crimson, an exciting
and original new property for tween
and young teen girls, in the North
American market. British Scarlett &
Crimson are loyal best friends who
play in a rock band, blog on their own
website about conquering fears, and
are devoted to independent thinking
over the superficiality of appearances.
Licensing Show 2009 sees Ludorum
making its return to the market fol-
lowing the successful launch of Chug-
gington, the first property the compa-
ny developed following its foundation
in 2006.
Chuggington’s international roll-out
has been a success with high ratings
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