TOTAL LICENSING
Big Bocca Productions will make their Licensing Show debut this year hot on the
heels of the news that they have announced production of 26 new episodes of
Huntik: Secrets and Seekers. The decision follows the successful launch of Season
One in Italy on Rai Due, in the US on CW4Kids and in the UK on Jetix. Hun-
tik: Secrets and Seekers will also debut in 2009 in other territories giving
the brand extensive international coverage. The new episodes are set to be
delivered by the end of Fall next year.
Big Bocca was founded two years ago in conjunction with Upper Deck in
the US and M4E (who recently bought Telescreen). The goal of the company
was to search and co-produce a
number of new productions. Huntik, co-
produced with Rainbow in Italy, is the key
focus at Licensing Show this year.
According to Marie-Laure Marchand, Managing Director of Big Bocca, a
number of licensees have already signed for Huntik. “We now have over
thirty licensees”, she explained. “Most have been in Italy to date, which is
where the show launched first, but we also have huge interest from the US,
where the property is handled through Upper Deck”.
Publishing and apparel are reported to be underway and a range of mini-
figurines went on sale this February. Panini have a pan-European license for
stickers and albums and a regular Huntik magazine is now published in Italy.
On the interactive side, Big Bocca are working with Rainbow to create a
Nintendo DS game and, in the US, they are working to develop MMOG and
internet games by the end of this year.
“Having a total of 52 half hour episodes will raise the property profile substantially and install it on a long term ba-
sis” said Marie-Laure Marchand,. “Upper Deck, our trading card and master toy partner is already working on new
products using new characters appearing in Season 2 and we will be thrilled to see them on shelves in 2010”.
Big Bocca can be found at Booth 2622 at Licensing Expo.
Licensed products will support the and travel accessories, home textiles, exclusive global consumer products
magazine’s clean, stylish design and and gift-giving supplies. and promotional licensing agency. Tony
its guiding principal that being a good As The New Yorker prepares to cel- Curtis, also an internationally known
parent and maintaining one’s sense ebrate its 85th anniversary in Febru- visual artist, creates brightly colored
of identity and style are not mutually ary 2010, Condé Nast Editorial Assets impressionistic paintings, drawings
exclusive. Target categories include & Rights, the division that manages and assemblages reflecting the glam-
fresh and prepared foods, food stor- brand extensions and e-commerce for our of his movie star status, his “gen-
age, toys and activity kits, party and Condé Nast Publications, is expanding erous nature and his zest for life”. The
craft supplies, travel games and lug- the magazine’s licensing program. subject matter of his paintings include
gage, and back-to-school and general The licensing program will focus domestic still lifes featuring floral and
stationery. on product categories that feature cat motifs, landscapes, celebrity por-
The Condé Nast Archive is home to The New Yorker’s colorful, thought- traits and self portraits. Curtis’s art-
the imagery published in Condé Nast’s provoking covers, its black-and-white work is featured in galleries, private
world-class magazines. Condé Nast single-panel cartoons, and/or its cor- collections and distinguished muse-
Editorial Assets & Rights, the division porate trademarks such as the iconic ums including New York’s Museum of
that maintains the Archive, recently New Yorker logo and top-hat-wearing Modern Art.
began licensing select illustrated cov- mascot Eustace Tilley. Fame Farm will supervise strategy,
ers and interior art from Vogue, Vanity Condé Nast Publications has named licensing partnerships, product and
Fair, House & Garden, Mademoiselle, Liz Ross the licensing agent for The promotional development, brand
and Gourmet dating back to the early New Yorker and the magazine’s cov- marketing, consumer messaging and
20th century for use on merchandise. ers and cartoons for the following creative services. The global business
Newly signed stationery licensee categories: tabletop and entertaining for the Tony Curtis brand will be de-
Te Neues will take 1930s-era Made- products, food storage, baby apparel veloped within a broad spectrum of
moiselle covers and translate them and accessories, holiday ornaments, consumer-goods licensing categories
onto note cards expected to hit re- and pet products. Licensing for all including published materials, apparel,
tail shelves in the fall. Deals are also in other categories will continue to be fashion accessories, home products,
the works with licensees for fashion managed directly by Condé Nast’s gifts, novelties and collectibles, sta-
t-shirts, puzzles, calendars, stationery, Editorial Assets & Rights Business De- tionary and paper products, branded
and gifts. Additional categories avail- velopment Group. food and beverages and personal care
able include apparel, tote bags, beauty Tony Curtis has appointed Fame Farm products.
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