TOTAL LICENSING
Disney’s tween business re- Met Your Mother); and Julie Andrews
mains a focal point as new (Shrek series, The Princess Diaries
entertainment is introduced series). Next year will also see the
and product lines continue release of Scott Pilgrim vs. The World,
to evolve. Disney Channel based on a series of critically-ac-
original movie, Wizards Of claimed graphic novels by Bryan Lee
Waverly Place, complements O’Malley and starring Michael Cera
the ongoing TV series of the (Arrested Development, Juno). Film-
same name and Jonas star- maker Edgar Wright (Hot Fuzz, Shaun
ring the Jonas Brothers cou- of the Dead) tells the story of one
pled with an all new season romantic slacker’s quest to power
of Hannah Montana and the up with love. The property’s licensing
newest Disney Channel se- program will be based on the highly
ries for tweens, Sonny With stylized, illustrative creative seen in
A Chance, will round out a the graphic novels.
offering for tweens. Licens- Curious George was rated the No. 1
ees and retailers will be able preschool show on television through-
to tap into Disney’s wealth of out 2008, and led the charge at retail
programming for tweens with for Universal with a robust line of
merchandising, exclusives and product touching all categories. In
sponsorship opportunities. 2009 Curious George will continue to
Warner Bros. Consumer be seen five days a week on PBS KIDS,
total. Coming up in 2009 and 2010,
Products arrives at Licens- and he will also star in an all-new full-
DCP will expand product categories
ing Show 2009 with a large lineup of length movie on DVD, his first holiday
and integrate more Fairy characters
properties. WBCP’s current slate is special and a national live entertain-
into product executions alongside
anchored by the blockbuster Harry ment initiative. In addition, a new line
Tinker Bell. The Disney Fairies fran-
Potter franchise, led by the next film of games from award winning partner
chise also thrives online on the Inter-
in the series, Harry Potter and the I Can Do That! Games launched ex-
net thanks to support from Disney
Half-Blood Prince, which premieres clusively at Target earlier this year, and
Online:
DisneyFairies.com is now
this summer. WBCP also showcases wireless partner Gosub 60 will offer
available in more than 20 territories
DC Comics’ Batman and the top- several iPhone applications for the
across North America, Latin America,
rated Cartoon Network series Bat- brand by year’s end. Universal is also
EMEA and Asia Pacific. Additionally,
man: The Brave and the Bold, as well introducing a new direction for the
Disney theme parks have introduced
as perennials such as Superman, Won- brand – Curious Baby, an infant line
a Pixie Hollow attraction featuring
der Woman, Supergirl, Green Lantern, that will feature design driven, upscale,
Disney Fairies characters; the new at-
The Flash and others. Additionally, the high-quality products with an empha-
traction has been a hit with an average
Looney Tunes, Scooby-Doo, Hanna- sis on development.
wait time of over an hour to meet the
Barbera and the 70th anniversary of Inspired by the classic Universal film
Fairies.
The Wizard of Oz get top billing. that launched a legacy of horror, The
This fall, Disney Channel will hold
Universal Studios Consumer Products Wolfman, starring Oscar winner Beni-
programming events bringing Mickey
Group will unveil several new film cio Del Toro, brings the myth of a
Mouse Clubhouse and Handy Manny
properties while also showcasing its cursed man back to its iconic origins.
one step closer to families across
portfolio of properties at this year’s Releasing in November 2009, the film
various multimedia platforms.
Licensing Show. will be supported with product from
From Tim Burton’s Alice in Wonder-
Universal Pictures will release Mezco, Rock Rebel, Rubies and
land starring Johnny Depp to Jerry
its first 3-D CGI feature, more. Finally, Scarface contin-
Bruckheimer’s Prince of Persia star-
Despicable Me, in 2010. ues to be a top lifestyle brand
ring Jake Gyllenhaal, from A Christmas
Lending their voices for the studio with continued
Carol starring Jim Carrey and Tron to
to the project is an sales velocity across all catego-
Walt Disney Pictures’ Rapunzel and
accomplished cast ries in the urban marketplace.
Disney·Pixar’s Toy Story 3 - Disney
of actors that in- The brand also received ex-
has a broad film line up for 2010.
cludes: Steve Carell posure in 2008 through a
Coming in 2011, the sequel to the
(Horton Hears a licensing agreement with
Disney•Pixar blockbuster Cars, Cars
Who!, Get Smart, Dolce & Gabbana to pro-
2 will speed into theatres coupled
The Office, The 40-Year- duce men’s T-shirts exclu-
with a new attraction at Disney theme
Old Virgin); Jason Segel sively for the designer’s
parks and a whole new merchandising
(Forgetting Sarah Marshall, boutiques.
program shifting into higher gears.
Knocked Up, How I Twentieth Century Fox Li-
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