TOTAL LICENSING
Biplano is an independent company based in or a brand.
Barcelona but with offices in Madrid and Lisbon. Biplano is well known for the results achieved on
Biplano has evolved from a pure licensing agent preschool properties like Teletubbies, or Noddy
position to a much more complex licensing and is also recognized for the prestige achieved on
service company covering all areas from licensing classic properties such as Betty Boop or Marilyn
to promotional marketing to retail and events Monroe and movie sagas like Lord of the Ring or
support, including premiums supply. Star Wars.
Over the last two years
Biplano has created and
developed a new division:
retail and events, which
has grown from zero to a
significant success. More
than 150 events were
organized in 2008. Twelve
costume characters have
been travelling all over
Spain and Portugal creating
excitement and publicity
in most of major Iberian
retailers.
Biplano’s portfolio is a set
of blue chip-properties
which allows the company
Licensors expect more and more from their local to allocate the best property for the best licensee
partners and, in as much as they become better in each case. Dora and Sponge Bob will be starting
structured and more efficient, they force agents to this year on TVE, together with In the Night Garden
do business in the same way. from BBC and Clifford from Scholastic.
Biplano now has a leading position within the Noddy will begin repeat airings in Spain within
Iberian market, which allows the company to be 2009 and Clone Wars will consolidate as one of
more selective in the definition of partners they the very best properties ever.
work with but also makes them more responsible Dragon Ball continues to enjoy success in Cuatro
when it comes to delivering results. after 20 years and Postman Pat will also be
An important element within Biplano’s activities launched within 2009 on TVE, following its launch
in recent years has been the different treatment in Portugal.
they assign to each of the categories, within their On the movie side, Biplano has enjoyed success
portfolio. A classic is not the same than TV series with Madagascar 2 and has had even better results
with Monsters vs Aliens from
DreamWorks. The company will now
look to create successful programs
for Transformers 2 from Hasbro and
Terminator Salvation from Sony.
In terms of classics Biplano continue
to enjoy success with both Betty
Boop and The Smurfs.
Los Lunies, a Spanish TVE production,
proved to be a huge success. In
Portugal, together with Chorion,
Biplano has created a phenomenon
with Noddy over the past four years
with business similar to levels in the
UK or France.
Star Wars stays within the top
ten every year, alongside Disney
properties.
In 2008, both Ben 10 and Gormitti
proved popular, in common with
other European markets.
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