TOTAL LICENSING
manufacturer and importer of all nat- newest titles from French publishers the PBS KIDS GO! and The Electric
ural coir and recycled rubber door- Dragon D’or. Pieces from the statio- Company video players. The website,
mats commissioned Susan to create a nery ranges include products from developed as a 24/7 tool to deliver
doormat for them based on her Peace new licensee Cartorama as well as and expand upon the show’s literacy
Quilt painting. Susan describes herself an assortment of products including curriculum, provides an engaging and
as a ‘striving artist’ and this is the rea- Plush by PMS and Gosh and several interactive environment where kids
son for extending her artwork. home and gift ware items. can watch their favorite video clips,
StinkyKids is a brand built around 10 For Smiley there will be a selection view full episodes, play games and
characters; little ‘stinKers’ sharing the of clothing and footwear from the re- access exclusive behind-the-scenes
philosophy of making right choices cently launched Smiley Happy Sports content. The website also provides
and spreading their motto ‘Always Be range by licensees Adventureland (ap- caregiver and educator information
A Leader Of Good’. parel) and Intermedium (footwear), allowing adults to download useful
StinkyKids is looking to expand as a which is currently selling in Go Sports tools and resources to maximize the
property into many licensing oppor- stores throughout France and other learning experience.
tunities as well as partnering with a independent stores in Europe. Long The Electric Company is part of PBS
company to produce the animated se- standing beauty and fragrance range; KIDS Raising Readers, a national liter-
ries and book series. A first episode Smiley Happy Therapy by licensee acy initiative focused on using public
has been written and there are 12 Arthes and amazing photo based art media to improve the reading skills for
more story lines ready to go. range Smiley Photo Gallery will also children ages two to eight. PBS KIDS
The creator of StinkyKids, Britt Men- be present at this year’s show on sta- Raising Readers is funded by a Ready
zies, has been featured on The Today tionery products by Cartorama. To Learn grant from the U.S. Depart-
show, The Big Idea, Good Morning EuropaCorp produces and distributes ment of Education and the Corpora-
America, FOXnews, ABC News and 15 films/year worldwide. Licensing tion for Public Broadcasting.
her story is in the Chicken Soup for opportunities have been developed in FremantleMedia Enterprises in part-
the Souls Book - Power Moms. nership with The Upper Deck Com-
Speed Racer Enterprises will be pany has announced the release of the
showcasing all-new online and mo- American Idol collectible trading card
bile brand extensions for both Speed set based on television’s most popu-
Racer: The Next Generation and the lar show. With more than 26 million
classic animated Speed Racer series. viewers per night on FOX, American
The first season of Speed Racer: The Idol has established a dedicated fan
Next Generation and the entire clas- and Upper Deck is taking the national
sic series have found internet homes phenomenon from the small screen
with online television services includ- to collectible trading cards.
ing YouTube, Hulu, iTunes, Crunchyroll The new collectible cards can be
and Joost. Full-length episodes are found on store shelves at Wal-Mart,
already available through each of the Target, Kmart, select Toys ‘R Us loca-
aforementioned providers. tions as well as hobby stores. Featur-
Additionally, Speed Racer Enterprises animation, with Arthur and the Mini- ing a variety of Idols past and present,
has renovated its website to include moys/Invisibles. Sequels are scheduled as well as some of the show’s more
a secure online world where young for Christmas 2009 and 2010., and memorable novelty acts, such as Wil-
viewers can play games, do online Ruby Tuesday, co-produced with Mick liam Hung, the set represents a time
activities or download and print col- Jagger, will be released in 2011. capsule chronicling some of the most
oring pages through the Speed Racer After the success of Arthur and the unforgettable auditions and talent to
website parents have come to trust to Minimoys in Europe (18 million ad- walk on to the American Idol stage.
provide age appropriate content. missions worldwide), the sequel, Ar- Dedicated fans will find card sets
At this year’s Licensing Expo The Smi- thur and the Revenge of Maltazard featuring their favorite American Idol
ley Company will be presenting prod- is planned for release in December personalities such as Jordin Sparks,
ucts from all 3 of its brands Smiley 2009. Jennifer Hudson, Clay Aiken and David
World, Smiley Collection and Smiley. Partners such Ubisoft for the video Archuleta, alongside world-renowned
For Smiley World there will a whole game, McDonald’s, Panini, Lansay celebrities such as Paula Abdul, Randy
host of products including the success- for the Toys, Cesar for disguise join Jackson, Kara DioGuardi and Ryan
ful Smiley World vintage t-shirt range around 40 licensees on board. Seacrest.
by Adventureland which is currently The Electric Company is turning on In other news, FME, along with the
been sold throughout Europe and the kids across the States to the power of Mark Gordon Company, has an-
USA which will be complimented by reading via its website which has gen- nounced the creation of the Hardbat
jewellery by N2. Several titles from erated one million visits and had more Classic, a one-of-a-kind table tennis
Smiley World publishing including the than five million video clips played on tournament and lifestyle event, bring-
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