TOTAL LICENSING
4KIDS BRING OLD AND NEW TO LICENSING EXPO
4Kids Entertainment Interna- based on the game is now show- ed into seven languages and sold
tional has a roster of classic ing across the world and Spin- in 51 countries worldwide and
brands and new properties lined Master has been appointed as around six million 6-8 year olds
up for this year’s International the exclusive worldwide licensee collect and play the trading card
Licensing Expo. to design, develop and manufac- game across the globe.
One of 4Kids’ most popular ture Chaotic toys, including ac- 4Kids will also be presenting two
properties is Chaotic - the first tion figures and collectables, and new movies from director and
Look no
trading card property specifi- to distribute them in the United producer Luc Besson - Arthur
cally designed to combine trad- Kingdom, France and Mexico. and the Revenge of Maltazard
ing card game play with a unique 4Kids will also be showcasing the and Arthur and the War of the
online multiplayer experience. new toy line for Yu-Gi-Oh! 5D’s, Two Worlds - having picked up
Chaotic has already attracted the newest animated television the rights from French produc-
further...
legions of fans and the website series in the successful kids’ fran- tion studio EuropaCorp for
has over 1.4 million registered chise. Over 18.1 billion Konami/ Nordic territories.
users, who have collectively up- Upper Deck Yu-Gi-
loaded nearly 60 million cards to Oh! trading cards
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Pressed for time but
the website. A television series have been translat-
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want breaking,
TOONBOX FOCUS ACTIVITIES ON GLOBAL
relevant news?
LICENSEES AND AGENTS FOR BOLTS & BLIP
Having a full HD 3D animated pilot
completed of Bolts & Blip, Canadian
Receive The Total
producers ToonBox Entertainment
are now focusing on pursuing global
Licensing Report
licensees and agents to complement
the program with a full all-round
weekly and stay
strategy for the property. The pro-
gram has generated strong interest
ahead of the
from broadcasters from the recent
MIP-TV market, and will launch on
industry!
the MBC network in Korea.
“The great thing about Bolts & Blip
is that it has so many integrated el-
ements and levels that reciprocate
well with strong multi-platform and
merchandise ideas. From the water
pistols used by the characters, to
the handheld games, mobile phones,
MP3 players they use, there are lim-
itless avenues to create smart and
engaging traditional and multi-plat-
form products based on the series.”
commented Thom Chapman, Direc-
tor of Sales.
The first in a series of 360-degree
initiatives comes with DragonFly’s as fast-food restaurants.
online game version of the television series, Bolts & Blip follows the adventures of best friends
which will be available in September 2009. Other Blip and Bolts as they are whisked into the Lu-
aspects of the program will include advergames nar League of Robotic sports. Although they are
and exclusive VOD 3D content. not cut out for the league, the two friends work
The company is also in development for a 3D together and with the help of their teammates
Stereoscopic feature film based on the Bolts & find out they can accomplish great things as they
Blip characters, which will lend itself to anoth- embrace each other’s talents and flaws. A trailer
Visit: er tier of licensing and merchandising including
for the series can be found at www.boltsandblip.
www.totallicensing.com
home entertainment and corporate tie-ins such com.
cherie@totallicensing.com
or call us on
36
+44 (0) 1892 782220
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