TOTAL LICENSING
Pocket is a line of pocket-sized pets food and beverage licensing. Publish-
that girls around the world can col- ing, interactive and gift deals memo-
lect. Sales for this popular brand ex- rialize his multi-generational, cross-
ceeded $150 million in 2008. Now cultural appeal in the Hispanic and
in over 50 countries, the collection general markets.
includes 140+ different breeds with Stink Blasters is a line of collectable
nearly 700 soft, realistic-looking pup- figures, based on the universal fact
pies to love. that gross smells are funny. Each has a
Jungle In My Pocket followed and con- “d’stinktive” name, relating to his spe-
tinues to be a successful segment of cial blasting powers.
the In My Pocket franchise. Baby In Swicherz has created a 3-D switch-
My Pocket is the newest addition to able sticker.
the In My Pocket family. In My Pocket Liverpool Football Club looks to work
figures sold between 2006-2008 are with partners that will work with the
estimated to be 131 million figures company to provide fans with quality
tainers featuring a mix of flowers, fruit
worldwide. Playtime Buddies, created products whilst maintaining and en-
and vegetables.
by Erik DePrince, is a gender-neutral, hancing the club’s name and reputa-
Karen’s Kids characters intend to cap-
preschool property that fuels a child’s tion.
ture the expressions and behaviors of
imagination empowering children to Using this criteria Liverpool FC has an
children. Manufacturers, promotional
dream about the infinite possibilities established licensing program which
groups, the entertainment industry
they have in life, to be and do what- includes a wide range of products:
and advertising agencies will be in-
ever they choose. toys, games, soft furnishings, nightwear,
troduced to Karen’s Kids characters
Zorro, celebrating 90 years of enter- stationery, calendars, posters, confec-
at Licensing International Expo. The
tainment, carves his mark with new tionary, gifts and novelties.
company has an existing 50,000 plus
customers within the education mar-
ket and is looking for new partners.
Children’s books for kindergarten and
first grade levels are available for pub-
lishing worldwide, based on animated
characters The Kasperians.
The two books that will be showcased
in Las Vegas will be Let’s Make it Fun,
and The Weather for Today.
An animated TV series is also in devel-
opment The Kasperians are available
for licensing for plush figures, mer-
chandising, gaming and more.
The Kasperians have an on-line store
with over 700 Kasperians products
from custom skateboards, mousepads,
custom KEDS shoes and shirts.
At the 2009 Licensing Show, King Fea-
tures will focus on licensing programs
for its new representation agreements
with major food brand Nathan’s Fa-
mous and lifestyle brand Tatoot; con-
tinue to develop the conscientious
lifestyle brand, Mutts; further the
reach for the public art property, The
Trail of Painted Ponies, and expand
their evergreen favorites like Popeye,
Olive Oyl and Betty Boop. In addition,
King Features has expanded its prop-
erty offerings in recent years into the
art arena, and now represents popular
Brazilian artist Romero Britto.
From Licensing Works, Puppy In My
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