TOTAL LICENSING
at Dollar General with Infinity Head-
Big Tent Entertainment this year continues putting support behind its prop-
wear; and Four Door Media has in-
erties including Japanese viral sensation Domo; Discovery Kids; Tokyopop;
cluded Ford as part of their 2009 line-
Crusty Demons; and The Wiggles. Additionally, Big Tent’s licensing and
up for wired and wireless computer
merchandising presence in Latin America continues the company’s progress
mice, mouse pads and USB storage
with Domo, MGM Consumer Product’s Pink Panther and Crusty Demons.
devices, with plans to heavily promote
At Licensing Show 2009, Big Tent will unveil two new properties includ-
during Father’s Day. To spur growth
ing Swim, Swim Fizi and the iconic U.K. humor character Purple Ronnie as
in 2009 and beyond, Ford has devel-
well as several new developments for each of the properties listed above.
oped two new style guides, Pony Girl
In new Domo news, Virtual Greats plans to bring Domo into the virtual
by Mustang, which targets the tween
world by creating, marketing and selling Domo themed ‘virtual goods’ for
girl market, and Carachters Pow-
the first time; Domo goes mobile
ered by Ford, which opens the door
through new deal with Music Skin
to children’s categories. Beanstalk is
to create a line of mobile, iPod and
currently prospecting in several cat-
computer skins; and Big Tent plans
egories on behalf of Ford including
to announce a major promotion for
gaming, tween apparel and accesso-
Domo in the coming months with
ries, children’s publishing, apparel and
one of the world’s largest retailers
housewares and preschool toys.
which will take place this fall. Big
In the UK, Famous Forever Clothing
Tent will continue focusing on key
Ltd has recently unveiled an excit-
categories for the Domo property
ing new line of retro-inspired Ford
such as video games, casual games,
t-shirts. In addition to the program’s
electronics and home décor.
success in the U.S. and Western Eu-
As the U.S. licensing agent for Discovery Kids, Big Tent Entertainment has
rope, Beanstalk is now expanding the
a lot of programs planned for the property in 2009 everything from video
program aggressively internationally,
games and electronics to musical items and publishing. Keeping with the
into Central and South America, via
Discovery Kids motto, Big Tent continues to focus on developing a well-
two new commercial representative
rounded licensing program which connects children with the environment
relationships, and in East Asia through
and the world around them.
Beanstalk’s new office in Hong Kong.
At Licensing Show, Big Tent continues to focus on the following categories:
Ford has a strong presence in all of
stationery, collectibles, apparel, footwear, gifts and novelties, home décor
these markets, and the licensing pro-
and sporting goods.
gram will leverage Ford’s rich history
For Crusty Demons, Big Tent Entertainment will continue to develop a
and well-known brands. The company
customized licensing program that targets the 18-35 male demographic as
is actively seeking partners in all cat-
well as 8-15 boys with a focus on accessories, video games, outdoor sport-
egories across these markets.
ing equipment and collectibles.
The Beanstalk Group will also be de-
veloping a unique and comprehensive
line of products targeted to African-
consumers. management products and stain &
Americans for Johnson Publishing
Beanstalk continues to build the Paris odor removers. The Purina line of
Company (JPC), the world’s largest
Hilton program worldwide, with the pet care accessories will be uniquely
African-American-owned-and-oper-
expansion of The Paris Hilton Foot- pet-centered, designed with the pet
ated publishing company. Specifically
wear Collection into additional doors in mind. The combination of Purina’s
The Beanstalk Group will develop and
at Macy’s as well as an introduction at 80 years of experience in the pet care
coordinate brand extension programs
Von Maur in Spring 2009. industry and its licensees’ leading
for JPC’s distinctive magazines, Ebony
Across the world, young girls will also manufacturing and strong distribution
and Jet, as well as its Fashion Fair Cos-
soon be able to experience the glitzy capabilities has produced a best-in-
metics label in order to increase the
and glamorous world of Paris Hilton class line of products. The line will be
brands’ exposure and retail footprint.
through scrapbooking and DIY crafts available at a variety of retailers in the
Beanstalk will leverage the heritage
kits by Wooky. mass and grocery channels beginning
and multi-media platform of the JPC
Purina launched a line of pet accesso- in July 2009.
brands to create a lifestyle program
ries for dogs and cats in spring 2009. The Stanley Works licensing program
targeted to African-Americans in cat-
The new product line, developed with continues to be the most comprehen-
egories ranging from fashion to home
licensees Ethical Products, Inc., Bow sive and successful licensing program
to entertainment. The program will
Wow Pet, and the oneCARE Compa- in the tool and hardware industry. In
allow longtime fans of Ebony, Jet and
ny, includes leashes, collars, toys, feed- 2008, five new licensees joined the
Fashion Fair to experience the brands
ing accessories, bedding, shampoos, program to manufacture outdoor
in a fresh, contemporary way, while
conditioners, non-electric grooming power equipment, tape and adhesives,
also introducing the brands to new
accessories, pet hair removers, waste wet/dry vacuums, work socks, 12 volt
80
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