TOTAL LICENSING
BEN 10 SWEEPS THROUGH SPAIN
The success of Ben 10 across the whole of Eu- to support the new anime property Bakugan.
rope has been phenomenal but the franchise is far The show launched on Cartoon Network Spain
from saturation point. Ben 10 was highlighted as in February and then on free to air channel Tele
one of the top 10 brands for 2009 at Nuremberg 5 in April. Turner CN Enterprises have signed 18
Toy Fair in February and with free-to-air broad- deals up to date including Madness and Comic
cast partners in place, a record breaking DVD Studio for apparel; Safta for stationery and back
release schedule and over 150 licensees commit- to school, Ediciones Susaeta for publishing, Edu-
ted to developing innovative product, Turner CN ca and Falomir for puzzles. For toys, Bizak is the
Enterprises looks forward to 2009 and continu- Spinmaster distributor in Spain and Concentra in
ing to discover the massive commercial poten- Portugal. Other toy companies have also signed
tial of this incredible brand in the EMEA region. such as IMC, and Unice for PVC balls on a pan-
“Spain has been an especially success- European basis.
ful territory for Ben 10,” says Mar Power Puff Girls is also an extremely strong
Romera, Turner CN Enterprises property in the market driven by a clear strat-
Territory Manager for Spain. “27 egy focusing on fashion and positioning PPG
deals were signed in 2008 and more as a lifestyle brand. Says Romera, “The
than 40 licensees have signed success of Power Puff Girls can be at-
to date covering all key cat- tributed to our segmentation market-
egories. Ben 10 was the No ing strategy that targets young girls
1 show on DTT in 2008 and 6-12, teenagers 13+ and young women
the Ben 10 DVD was the aged16+. Some of our most innova-
best selling kids DVD in tive recent licensing deals have been
December 2008. Of- to launch a perfume line for teenagers
ficially the No. 1 toy producing three different perfumes ac-
brand in Spain in 2008, cording to the 3 different personalities
NPD data released in March though our most significant deal has
2009 showed that Ben is main- been the Power Puff Girls mobile pack
taining his No. 1 position.” with Orange and Sony Ericksson.
In addition to Ben 10, Turn- The mobile pack includes a PPG
er CN Enterprises have just branded mobile + a mobile bag +
launched the licensing program a PPG fashion hanging charm.”
IMIRA SIGN DEALS GROWTH FOR
Imira Entertainment has signed a number of Latin
EL OCHO
American deals across its third party slate, includ-
El Ocho Licencias and Promociones is a licens-
ing TV and home entertainment sales from its live
ing agency based in Spain and Portugal and was
action distribution library.
founded in 2003. The company, which covers li-
Chilean Free TV channel Megavision and Teletica
censing activities in Spain, Portugal and Italy, has
from Costa Rica have taken the Jonathan M Schiff
won numerous awards over the years, including
and ZDF Enterprises live action series The Ele-
Best Licensing Agency in 2005 and Best Promo-
phant Princess while En Pantalla in Mexico has tak-
tion using a License in 2008 – for BBVA using
en home enter-
Los Lunnis. The company concentrates on both
tainment rights.
licensing and promotions and currently rep-
Imira Entertain-
resents a wide variety of properties including
ment also rep-
Lunnis, Pokemon, Mr Bean and Little Princess
resents Iberian
on the TV side, Pampered Girls, Elio Berhanyer
TV rights to
and Flamenco on the fashion side, Mafalda on
Wicked Sci-
the publishing side and Casper and Teenage Mu-
ence and The
tant Ninja Turtles in terms of classic licenses.
Lost Treasure of Fiji from the Schiff and ZDF joint
On the promotional
live action roster and H2O: Just Add Water and
side, recent activity has
Scooter Secret Agent from ZDF.
included promotions
In further deals from its animation catalogue, Ca-
using Pokemon with
nal Once in Mexico has picked up Bali and Bra-
Nocilla, Pocoyo with
zilian Pubcaster TV Escola has taken TV right to
Hero and Lunnis with
The Way Things Work and Louie with Louie also
BBVA.
acquired by Señal Colombia.
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