TOTAL LICENSING
In support of the launch of his Licens- Pepper Snapple (Dr Pepper, Clamato, prints are Graceland, where the artist
ing Program, Tony Curtis will make a Hawaiian Punch, Snapple, 7-Up, Crush, unveiled the second of his Studio Mas-
personal appearance at the Licensing Orangina, Yoo-Hoo, Mott’s Mr. & Mrs. terworks depicting the Tennesee home
International Expo 2009, on 3 June – T, A&W), HiT Entertainment (Bob the of Elvis Presley, Graceland Christmas,
his birthday. Builder, Thomas and Friends, Barney), in December; Major League Baseball,
Brand Central has announced its key Quincy Jones and Brookstone. for whom Kinkade has captured the
initiatives for this year’s Licensing In- It is a memorable year for Thomas revered Yankee Stadium and the Red
ternational Expo. Brand Central will Kinkade, renowned as The Painter of Sox home field, Fenway Park; and NA-
feature at the show its roster of na- Light, as he celebrates his 25th anni- SCAR, in a series of works of major
tional clients including leading CPG versary as a published artist. The year raceways.
and wellness brands, popular enter- 2009 is packed with news for the art- Susan Waldinger has extended her
tainment properties and national cor- ist. Foremost among his new releases original artwork, both fine and graph-
porate brands is the second Studio Masterwork in ic, to the world of licensing. The
In the past few months the agency the artist’s Disney Dreams Collection: theme of peace, love and happiness
Pinocchio Wishes lends itself well to a plethora of prod-
Upon a Star. Inspired ucts, spanning an audience range from
by the timeless magic young to the young at heart.
of classic Disney sto- Since her first exhibit, Licensing Int’l
ries and their cap- Expo at the Javit’s Convention Center
tivating characters, in NYC, June, 2008, Susan has suc-
Kinkade envisioned cessfully secured five licensing con-
the Disney Dreams tracts with two more currently in the
Collection to bring works. New products to be shown at
together his roman- this year’s show include; t-shirts, hand-
tic style of painting bags, doormats, and printed chocolate
with the magic of with baby clothing to be released in
Disney. Thom’s first August.
painting in the col- Flashbags, a Vermont based handmade
lection, Snow White handbag company now licenses sev-
Discovers the Cot- eral of her designs, direct images of
tage, received a great original paintings. Manufactured in
response and was Burlington, Vermont, and sold coun-
has built upon its portfolio of iconic sold out at the publisher in less than trywide, the bags make a statement
brands by signing new clients includ- six months. Pinocchio Wishes Upon with colorful images dominating the
ing: powerhouse beverage company, a Star became available in February surface. Flashbags signature finishing
Dr Pepper Snapple, Jarden Outdoor 2009 in time for the release of Walt touch, an embroidery of swoops and
Solutions and Branded Consumables Disney’s Pinocchio: 70th Anniversary swirls is applied to each panel, comple-
and HiT Entertainment for the food, Platinum Edition on DVD in early menting the composition of each im-
beverage and health and beauty cat- March. Ten more images will follow to age. Flashbags has afforded Susan an
egories. complete the 12 part Disney Dreams innovative way to share her artwork,
The agency welcomes potential li- Collection. and a creative way to offer consumers
censees to their booth to learn about 2009 also marks the Centennial for a true fashion statement.
exciting licensing opportunities with America’s most celebrated racetrack, Imports Unlimited Corp., a designer,
their diverse portfolio of well-rec- the Indianapolis Motor Speedway. As
ognized brands including: Kellogg’s the three-year Centennial Era began
(Eggo, Cheez-it, PopTarts, Special Thomas Kinkade was named official
K, Kashi, Nutri-Grain, Rice Krispies artist. To capture the excitement, col-
Treats, Bear Naked, Morning Star, or and thrill of the Speedway on can-
Gardenburger), Keebler (Chips De- vas, Kinkade has created a new Studio
luxe, Famous Amos, Fudge Shoppe, El Masterwork, Indy Excitement, 100
Fudge), NECCO Candy (Sweethearts, Years of Racing at Indianapolis Motor
MaryJane, Clark, Candy Buttons), Ga- Speedway, that has become the cover
iam (The Firm), Jarden (Coleman, for the collectible 2009 Indianapolis
Rawlings, Pure Fishing, K2, Ex-Offi- 500 Program. Adding to the list of
cio, Marmot, U.S. Playing Cards, First prestigious organizations that have
Alert),Dr. Andrew Weil, Mark Burnett engaged Kinkade to commemorate
Productions (The Apprentice, Are their events, edifices and historic hap-
You Smarter Than A 5th Grader?), Dr penings on canvas and in collectible
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