TOTAL LICENSING
POCOYO - LEADING THE WAY IN SPANISH PRE-
SCHOOL PROPERTIES
Based in Madrid with offices in by a group of extraterrestrial
Beijing, Zinkia produces and dis- circus aliens. Pocoyo experienc-
tributes audio visual content on es his first trip to the circus and
a worldwide basis. finds himself embroiled, with his
Whilst the company is involved friends, in a wild adventure to
in creating mobile, videogame help the aliens and to ensure
and new technology entertain- that the show goes on.
ment, a key success over re- Of course, Pocoyo’s success
cent years has been pre-school is not limited to Spain and the
series, Pocoyo. Since the series UK. The BAFTA-award winning
debuted on TVE in Spain in Oc- series, licensed to over 100
tober 2006, Pocoyo has become countries worldwide has also
the number one pre-school notched up a strong internet fol-
property in the country with an lowing. The official Pocoyo web
estimated fifth of the baby and site,
www.pocoyo.com, is now
preschool product market in
Spain. Pocoyo currently airs on
Maria Doolan, MD, Brand and
TVE2, where it achieved a 46%
Business Development, Zinkia
share amongst 4-6 year olds.
On the interactive side, the com-
On the toy front, master toy
pany is focusing on creating new
licensee Bandai has shifted
Pocoyo content and has DS
over 1.5million toys in Spain,
and Wii games featuring
whilst Big Picture, which
Pocoyo underway fol-
handles home en-
lowing the success of
t e r t a i n m e n t
the first Pocoyo game.
in Spain and
In terms of licensing, Zinkia
Portugal, has
has recently inked a mer-
sold over 1 mil-
chandising deal for Spain with
lion units. The
shoe designer and manufacturer
publishing sector is also per-
Crocs, which sees the launch of
forming well, with Planeta, which
a range of kids’ shoes featuring
handles publishing rights in Spain,
Pocoyo.
selling over half a million books
The kids’ Crocs, available in blue
to date.
or pink, will hit the shelves this
Pocoyo’s reach extends far be-
Summer in Spain, and feature
yond the more traditional toys
the eponymous Pocoyo on the
and publishing. As Maria Doolan,
white heel strap. This is the lat-
Managing Director, Brand and
est product line in an extensive
Business Development at Zinkia,
range of merchandising and li-
said, “We’ve recent signed Puig
censing goods based on the CGI
for the first pre-school perfume available in 9 different languages,
animated series .
brand.” and has registered over 16 mil-
On a different note, Pocoyo was
Most recently, Zinkia has pro- lion content downloads to date
used in WWF’s recent ‘Earth
duced a new animated special, and over 2.7million unique visi-
Hour’ initiative to publicise the
‘Pocoyo and the Space Circus’ tors.
dangers of global warming. The
(25minutes), which is to be dis-
animated character was used
tributed internationally by ITV
in the WWF web site to target
Global Entertainment and
young kids and encourage them
Zinkia.
to turn off lights and use less
In ‘Pocoyo and the Space
electricity for one hour on 28
Circus’, which premiered to
March 2009, between 20.30 and
critical acclaim last Christ-
21.30. The WWF initiative is
mas on TVE1 in Spain and
a global campaign, carried
CITV in the UK, Pocoyo
out in over 100 cities and
and his friends are visited
80 countries.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160