Milky Way & the Galaxy Girls is a tween-targeted property
from Lauren Faust, a twelve-year veteran of the animation
industry who has been nominated for four Emmys and is a tures and play patterns of fashion dolls. The Galaxy Girls
winner of (and four-time nominee for) the industry’s cov- provide positive and active role models for young girls, and
eted Annie awards. are entirely parent-friendly. The complex characters are
true-to-life, reflecting a range of interests that goes be-
Lauren’s writing and graphic talents are on display in the yond the usual trifecta of fashion, boys, and music, and
wildly popular POWERPUFF GIRLS franchise, where she therefore relatable to a wide variety of girls. Though
served as a director, writer, and story artist. Most recently, the characters are hip and fashionable, their passions
Lauren held the post of are an important part of their identity. They
Head Writer and Supervis- are adventurers, poets, athletes, rockers…even
ing Producer for Cartoon bookworms.
Network’s award-winning
animated series FOSTER’S The “girlaxy” is explored in more depth at the of-
HOME FOR IMAGINARY ficial web site,
www.milkywayandthegalaxygirls.com,
FRIENDS. She has also which has been recently revamped to include features
been retained as the cre- such as character profiles, a blog, and an online shop
ative steward in charge of where fans can buy Galaxy Girl tees, posters, hand-
efforts now underway to made dolls, and the Milky Way and
re-envision Hasbro’s ven- the Galaxy Girls hardcover book.
erable My Little Pony® Plans are underway to de-
franchise. but a doll line with a spe-
cialty retail chain in 2010.
The Galaxy Girls are a
group of intergalactic Though the primary target mar-
teens named for celestial bodies in our solar system: ket is girls from 8-13, Galaxy Girls
Mercury, Venus, Mars, Saturn, Jupiter, Uranus, Neptune, has ageless qualities that give it
Pluto, the Sun, the Moon, and the galaxy in which they tremendous potential to develop
reside, the Milky Way. Many features and personality a crossover, ‘cult’ following among
traits of each character correspond with a mythological or teens. It has also been very well received by toy collec-
astrological aspect of the planet she represents. Mercury, tors at exhibitions such as Comic-Con, where last year
as an example, is confident and competitive, an athlete at Lauren exhibited the entire range at a Galaxy Girls booth.
heart, just like the Mercury of Roman mythology. With an emphasis on individuality and being true to one-
self, females of all ages can find themselves identifying with
This celestial sorority is as unique as the heavens them- a particular character, and it won’t be long before each can
selves—each character a shining example of her starry answer the question, “What planet are you from?”
home, whether a sizzling personality like the Sun, a dis-
ciplined competitor like Mercury, or that orbital oddball, For licensing opportunities, please contact Cindy Bailey at
Mars. Galaxy Girls celebrates girls as multi-faceted individ- Art Impressions,
cindy@artimpressionsinc.com.
uals, with characters that model self-affirming behaviors…
most of the time. After all, that Moon Girl can sure get
moody sometimes…and you don’t want to make that cos-
mic rocker Pluto mad by calling her a ‘dwarf planet’!
Each character sports a corresponding symbol on her
outfits, e.g., a heart for Venus, but the dolls’ outfits can be
mixed-and-matched as desired. Each glides through space
on a pair of groovy roller skates.
With several key tween brands beginning to decline,
Lauren sensed an opportunity to create an empowering,
unique alternative to traditional girls’ brands. Her goal was
a property that encourages creative play, de-emphasizes
physical conformity, and yet still retains the popular fea-
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