NEWS
TOTAL LICENSING
GERONIMO STILTON HEADS FOR CHINA
Milan based Atlantyca Entertainment has signed with one uled to be launched during the local Chinese Festival for
of China’s leading children’s publishing houses, 21
st
Century children, just before the Children’s Day , June 1
st
, 2009, in-
Publishing House to publish 60 titles of the award-winning, cluding: Attack of The Bandit Cats, The Mona Mouse Code,
multi-million selling international Geroni- Four Mice Deep In the Jungle and Surf’s Up, Stilton.
mo Stilton book series. The books Commenting, Zhang Qiulin, President of 21
st
Century Pub-
will be published throughout Main- lishing House said, “Geronimo Stilton is a wonderful se-
land China. The announcement was ries of books that all children should get to know. We are
made during the multi-regional yearly thrilled to work with Atlantyca Entertainment. and our wish
Publishing Distribution Fair held is to ensure that every child in China reads a Geronimo
recently in Nanjing, China. Stilton book to experience the fun of Geronimo’s unique
“The Children’s publishing adventures.”
market in China is a bur- On a different note, Atlantyca have granted Germany’s
geoning market place,” Baumhaus Verlag the German translationrights to Edizio-
said Claudia Mazzuc- ni Piemme’s Century book series. The series is among a
co, CEO of Atlan- number of literary properties from Edizioni Piemme which
tyca Entertainment. are represented by Atlantyca Entertainment’s foreign rights
“We are honored division. The deal with Baumhaus also includes audio and
to be working with 21
st
electronic rights.
Century Publishing, a This agreement marks the newest translation rights deal
company that is dedicated to by Atlantyca for the Century books, following the October
bringing new children’s brands to 2008 announcement of Random House as the US publisher
young audiences and are thrilled to for the book series. Random House will also introduce the
be introducing Geronimo Stilton to China’s first English tomes this fall. Baumhaus is also planning an
young readers.” extensive marketing campaign for the book series, including
21
st
Century will publish an initial 10 titles which are sched- a dedicated website to accompany each volume.
EXPANSION FOR GOGO’S AND SUPER WHY
Bulldog Licensing in the UK has announced that the ever ant MV Sports and Leisure is lined up to produce a range
expanding licensing range for Gogo’s Crazy Bones has of Gogo’s plush toys, whilst publishing giants Penguin and
been bolstered by the signing of Bacup for footwear and Random House are adding to their existing Gogo’s titles
Sambro for stationery. this year.
Produced by Magic Box In- Bulldog MD Rob Corney is delighted with the ongoing
ternational and Promociones success of Gogo’s. ‘’The popularity of Gogo’s is just amaz-
Premier International, Gogo’s ing and it keeps growing and growing, kids simply cannot
is the collectible sensation get enough of them – the brand is just so hot! Sambro and
that is storming retail. The Bacup are adding their lines to a phenomenally successful
addition of the new Explorer range of products – anything Gogo’s related is just flying
range means that there are off the shelves!”
now 240 Gogo’s to collect in Bulldog are also expanding their Super Why licensing pro-
five different colours, as well gram, based on the successful Nick Jr. show. Super Why is
as five much sought after rare the pre-school property created to help children ages 3
figures. In the 11 months since – 6 learn the fundamentals of reading through interactive
launch, Gogo’s has sold in ex- storybook adventures.
cess of 20m packs of product in the UK alone and shops The program represents a unique approach to pre-school
are regularly reporting Gogo’s shortages as kids rush to educational television, featuring a team of superhero char-
get their hands on them. acters with literacy-based powers, who jump into books
The media have been quick to recognise the magnitude to look for answers to everyday challenges. The home
of Gogo’s fever and the Daily Mirror recently gave free viewer is the superhero sidekick, who is encouraged to
Gogo’s gifts away to every reader. participate in the reading adventure by playing research-
Sambro and Bacup add to the already impressive list of based reading games.
Gogo’s licensees: these include Portico for greetings cards, Super Why regularly brings in more than 180,000 viewers
Pyramid for posters, Roy Lowe and Sons for socks, Info- on Nick Jr, peaking at over 230,000. The show is stripped
cado for calendars, Zap for bedding, and Hy-Pro for sports across Nick Jr.’s weekday schedule.
goods. Halsall launched their wheeled toys range at this Bulldog have already signed Cesar for hanging and boxed
year’s Toy Fair, Poetic Gem’s Gogo’s branded apparel is dress-up, and Melbry Events for mall tours over and above
selling in huge numbers at retail, and licensed goods gi- master toy licensee RC2.
30
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