TOTAL LICENSING
through Channel 9
every Sunday with
over 700 broadcasts
annually. In addition,
the sport attracts
more than 100,000
live spectators each
month. AAA has ex-
clusive contracts with
over 100 Mexican
CLUB AMÉRICA Bajo licencia de Club de
wrestlers including
Futbol América, S.A. de C.V. Prohibida su
names such as Octa-
utilización total o parcial.
gon, Mascarita Sagrada,
La Parka, Abismo Negro,
been the Coca-Cola Telen-
Latin Lover, El
ovela Club. This is a bilingual, on-
Mesias and El Zorro.
line, rewards program that was first
All of the contracts
launched in 2007 with
the first season DVD at
include all consumer
a promotion celebrating
Thanksgiving 2007 and
product and mer-
five of the best novellas
sold more than 400,000
chandising opportu-
of all time. The promo-
copies.
nities. In addition, an
tion included a sweep-
On the consumer prod-
AAA animated film
stakes and rewards
RBD™ Televisa, S.A. DE C.V. © All rights
uct side, there are now
reserved 2009.
will launch this Fall.
based on the novelas in-
more than 145 licensees across the
On the licensing side, there are more
cluding DVD sets, outfits
US and Latin America with partners
than 25 Mexican licensees with over
and memorabilia from
including Mattel, Coca-Cola, Procter
150 different products. Televisa Con-
the stars and an oppor-
& Gamble, Kellogg’s, Nestle, Pepsi and
sumer Products have developed three
tunity to go behind the
Sabritas.
style guides for consumer product de-
scenes of a Televisa tel-
The series, which targets young adults,
velopment – photographic, retro and
enovela.
began airing in Mexico this February.
animated. Partners to date include
In addition, Coca-Cola
On the sports side, Club America is
Kentucky Fried Chicken, Eveready, SC
has offered telenovela
a leading Mexican soccer team, which
Johnson, Gamesa and Fotorama de
fans of participating re-
has 20 million fans. The team in-
México.
tailers in major Hispanic
cludes major names such as Salvador
Of course, Televisa’s activities are not
markets with the opportunity to ex-
Cabañas, Guillermo Ochoa and Pavel
only based on taking Mexican proper-
tend their experience by collecting
Pardo. With 92 years of history, the
ties into the United States. They suc-
recipe books and DVDs.
team has included top names in soc-
cessfully represent a number of key
The promotion has been highly suc-
cer such as �einoso,
brands from Nickelodeon,
cessful and Maca �otter believes it is
Zague, Cristóbal Orte-
Zinkia Entertainment, Big
an example of how best to reach the
ga, Tena, Zelada, among
Tent, Cartoon Network,
all-important Hispanic market in the
others. Club America
Nelvana, and others.
United States.
has participated in
With a strong, and varied
more international
portfolio, Maca �otter is
www.televisaconsumerproducts.com
championships than
enthusiastic about Tele-
any other Mexican
visa’s opportunities, par-
team and its matches
ticular within the US
continue to achieve
marketplace. “We
the highest television
know that a lot
ratings.
of marketers
Wrestling is the sec-
are looking at
ond most popular
the opportu-
sport amongst Mexi- vados 2009.
nities that exist
cans, after soccer, and
in the Hispanic
hos Reser
ec
AAA, which has been
market,” she ex-
. © Der
.V
on air since 1993, cap- de C
plained.
.A.
S
italises on the popu- eña,
A prime ex-
larity of wrestling. In Antonio P
ample of success ATRÉVETE A SOÑAR ® Televisa S.A.
Mexico, AAA is on air
in the US has
de C.V. © Derechos reservados 2009.
omociones
Pr
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