TOTAL LICENSING
literary criticism, interpretation, and ware and tabletop industry. Trudeau is licensing program for Brides maga-
analysis of works of classic literature, also known for its licensed children’s zine—the most-read wedding maga-
distributed via online download, on- tableware, drink ware and back to zine in America.
line streaming, and DVD. school products. In the licensing busi- Looking to build on the success of the
Viz has announced several items for ness since 1987, and a Disney partner Brides print-your-own wedding statio-
its host of properties. For property since 1989, Trudeau is has announced nery collection from licensee Gartner
Naruto Shippuden, Viz Licensing has the renewal of its Disney license for Studios (currently sold at Michaels
made the following an- all properties across Europe, Eastern craft stores nationwide), Condé Nast
nouncements: Ripple Europe, Middle East and South Africa. is seeking licensees in the follow-
Junction launched Nar- Alongside Disney, Trudeau also repre- ing bridal-related categories: flowers,
uto Shippuden product sents other blue chip licenses such as dolls, wedding-day cosmetics, music,
in March 2009 (Ap- Hello Kitty, Dora and Ben 10. and unique gifts and tools that incor-
parel: t-shirts, hoodies, Bradford Licensing has a newly rede- porate etiquette tips and wedding
jackets); Great Eastern veloped website and fresh strategies planning advice for engaged women.
Entertainment Co. Inc. to be unveiled at the show. Exclusive Condé Nast continues to success-
launched Naruto Ship- international licensing agent for Pep- fully expand the licensing program for
puden product including siCo Beverages, Bradford will reveal its Golf Digest brand, based on the
accessories: messenger “The Pepsi Brand, Refreshed” mer- magazine of the same name. Along
bags, jewelry, cell phone chandise and style guide exclusive to with Golf Digest’s current licenses
charms, wristbands; international licensees. Bradford will of on-course accessories sold exclu-
Trend International has also discuss the expansion of the Pep- sively at Target, a swing simulator by
acquired the Poster si brand stand alone shops through- P3ProSwing, a credit card by the Bank
rights for Naruto Ship- out Asia. Bradford client, Shaw Family of America, hats by Legendary Head-
puden; Rock Paper and Archives, an extensive collection of wear, Golf Digest’s licensing program
Pencil will be launching photography spanning over 60 years recently added GolfDigestTeeTimes.
Naruto Shippuden sta- of celebrity imagery, will be show- com to its program to be the leader
tionery (journals, pen- casing products from some of their in online tee time bookings. The most
cils, folders, etc.) and back-to-school top-selling licensees. The Shaw Family recent extensions Pan Digital, the digi-
2009; BandaiAmerica continues to Archives licensing program contains tal photo frame company is another
sell Naruto CCG (Collectible Card a collection of rare and personal im- addition which will showcase courses
games) and now the first Naruto Ship- ages taken of Marilyn Monroe by her from the Golf Digest’s photo collec-
puden Trading cards; NamcoBandai personal photographer, and friend, tion. Products in current development
will be releasing a Naruto Shippuden Sam Shaw. This year, Bradford Licens- are club fitting and eyewear. Condé
video game in 2009; Toynami Inc. will ing brings a piece
be launching Naruto Shippuden col- of Aspen Moun-
lectible figures in 2009 with a series tain to its booth.
of figures for each of the main char- Aspen, Colorado,
acters; Tomy is be releasing a Naruto the ski resort re-
Shippuden video game in 2009; and nowned for its
Andrew McMeel has acquired the natural beauty and
Naruto Shippuden Calendar rights for rich history, has
2010. inspired an excit-
News from Viz in Europe includes, for ing luxury lifestyle
property Bleach, Sega of Europe will brand. The Aspen
release a video game in 2009; Panini brand represents
will release collectible cards in France, a lifestyle of envi-
Spain and Italy; Abyssee Corp will re- ronmental and so-
lease t-shirts in France; and Toynami cial consciousness,
will produce action figures. refined taste, and
For Blue Dragon in Europe, Konami a love of the outdoors. Aspen Jewelry Nast is looking to expand the licens-
will produce a trading card game; Pa- & Watches, founded by Netherlands- ing program into new and existing
nini will produce stickers and albums, based brand specialist, Rene van Ass, product categories, such as accesso-
Playpress will produce activity books launched its first timepiece, Aspen ries and apparel, luggage, stationery,
and Imma will produce scarves, hats One, in February of this year. golf accessories, and games.
and gloves. Condé Nast Editorial Assets & Rights, Condé Nast Editorial Assets & Rights
Trudeau is celebrating its 120th anni- the division that manages licensing is looking to develop a licensing pro-
versary in 2009 and plans on continu- and brand extensions for Condé Nast gram for Cookie magazine, the life-
ing its commitment to the kitchen- Publications, is looking to expand the style magazine for the modern mom.
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