TOTAL LICENSING
Wonder Pets!, Blues Clues and Neo- monthly comic for the UK and Eire. also has a full licensing programme in
pets. Internationally Timmy Time has now place – recent deals include the launch
Nelvana Enterprises will showcase been picked up by Disney Channels of a brand new Wallce & Gromit game
The New Adventures of Babar, a 3-D worldwide, including the US, along from Telltale and a sponsorship deal
animated update of the classic story with a number of other international with AT&T.
that will introduce King Babar’s eight- territories including Ger- Act III Licensing is launching two
year-old grandson, along with a cast of many, Australia, France, new properties at this year’s Li-
new animal characters. Broadcast is Scandinavia and the censing Show. Sunkist, a billion-
set for TF1 in France and YTV in Can- Middle East. Inter- dollar licensing brand in the food
ada, with more sales to be announced national agents and beverage category, will be li-
soon. Also featured is Willa’s Wild Life, on board are censing its name and illustrious his-
based on a book by Oswald creator HIT Entertainment for tory of fruit crate art in non-food
Dan Yaccarino that follows the adven- North America, Su- categories. Target catego-
tures of Willa, an unforgettable little per RTL for Germany, ries include housewares,
girl who brings home stray penguins Kidz Entertainment for apparel and stationary
and hippos instead of cats and dogs. Scandinavia and Eastern products.
The 2-D animated series is set to air Europe, Haven Licensing for Act III will also represent the Ray
in Canada, the U.S., the U.K., Latin Australia and TF1 for France. Charles estate. In celebration of his
America, Italy, Denmark and Australia. In the UK another key prop- 80th Birthday, the program will in-
Aardman will be heading to Licens- erty for Aardman continues to clude Ray Charles’ name and likeness
ing Show with a raft of new animated be the International Emmy and hundreds of never before seen
properties including new pre-school Award-winning Shaun the photographs available for licensing.
property Timmy Time, series Shaun Sheep which began its main Target categories include apparel, sta-
the Sheep, and BAFTA-winning Wal- merchandising launch in autumn 2007 tionery, wall decor and collectibles.
lace and Gromit in A Matter of Loaf and has already secured 28 UK licens- Act III will also be adding new casual
and Death. ees, including Golden Bear as Master game titles to its game roster through
Timmy Time combines Aardman’s Toy partner and Egmont as Publishing its two game developer clients, Play-
stop-motion style with the colourful partner, in addition to numerous in- First and I-Play. In addition to offering
simplicity of classic pre-school ani- ternational partners. licensing opportunities for Diner Dash
mation. Aimed at both boys and girls, Internationally a new series of 40 x and the Dream Day series, we are
Timmy Time will be non dialogue, but 7-minute episodes started shooting launching BubbleTown, an addictive
will feature a variety of animal noises, in early 2009 for CBBC and Aardman Facebook and mobile game as well as
comedy, fun and strong character ani- has already secured a number of pre- additional Dash series games such as
mation. sales for the second season of show. Doggie Dash and Diaper Dash.
In the UK Aardman Rights has re- Among the broadcasters who have From Beanstalk, the Always licensing
cently secured a number of key new snapped up the latest adventures of program will capitalize on the brand’s
licensing partners for Timmy Time Shaun are ABC Australia, TF1 France, existing connection with women by
including Golden Bear for wooden WDR Germany, YLE Finland, SVT delivering products that speak to
toys in the UK. These join Vivid Imagi- Sweden, DR Denmark and Noga in them with a modern positioning and
nations as master toy partner while Israel. personal voice. Categories for licens-
Egmont has UK and Commonwealth Aardman will also be at Licensing ing include intimate hygiene, intimate
publishing rights to Timmy Time and Show with brand new Wallace & Gro- health, and hair removal.
Titan Magazines will be producing a mit in A Matter of Loaf and Death, a The Ford licensing program contin-
half hour television special ues to grow with over 300 licensees
which was BBC One’s high- across multiple categories, including
est rated show on Christ- toys and collectibles, interactive, auto
mas day 2008. A major new accessories, apparel and personal ac-
exhibition has also recently cessories, housewares, publishing and
launched ay the Science Mu- social expression, and gifts and novel-
seum in London. ties. Ford vehicles continue to be ac-
Aardman Rights has already tively featured in the videogame cat-
secured broadcast deals for egory, appearing in titles from Rock-
the special around the globe star, Sony, Electronic Arts, Activision
including: ABC TV Austra- and Microsoft. In addition, Innovative
lia, M6 France, Super RTL Design has secured placement for
Germany, YLE Finland, NRK back-to-school 2009 with notebooks,
Norway, Zapp Netherlands folders and pencil cases at Walmart
and SVT Sweden. Aardman and Target; Ford will be highlighted
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