TOTAL LICENSING
When dogs fly...
the stork and Betty Diverse broadcasters who have signed
Vipo the
the toy cat, join to show the 26 episode series, with a
Flying Dog
him on adventures second series already commissioned,
as he learns about include Junior TV and Austria, Ger-
incorporates
different cultures
entertainment
and places, told in
with a moral
separate stories
in episode format.
message for
The series aims to
children
educate as well as
entertain, giving
children facts as
well as fantasy. The
creators specifically
wanted to reach
young children, fu-
elling their imagi-
nation in a positive many and Switzerland, with licensee
and non-violent en- Constatnin Film behind the DVD;
vironment. Prior to Gateway Broadcast Services in Africa;
International expansion for Vipo has his aerial discovery, and Al Jazeera Children’s Channel in
been progressing well with agree- Vipo was clumsy and endured teasing Arabic Speaking Countries.
ments signed with broadcasters, agen- from friends – the message contained For more information visit
cies, licensees and distributors. Over in the story is one of finding one’s www.vipoland.com
10 countries have signed up to tele- niche, or special talent.
vise Vipo – the Adventures of the Fly-
ing Dog, after completion of the 3D
animation series was announced. The
series features 50 characters, offering
wide merchandising potential.
Four years ago, the idea was created
with one dog and one book. Now,
printed products including books,
magazines and puzzles, and a range of
items such as plush toys, collectible
figures, a back to school range and
DVDs and CDs are available, some
manufactured by Vipo Land Inc., and
others with separate licensing agree-
ments.
Vipo himself is a cuddly dog, who
trains himself to use his extra-large
ears for flying. Two friends, Henry
67
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