NEWS
TOTAL LICENSING
E1 BRINGS NEW PROPERTIES TO LAS VEGAS
E1 Entertainment (formerly Con- the UK alone. There are currently two will be the range of properties it rep-
tender Entertainment) will exhibit at series on air and a third now in pro- resents. These include It’s A Big Big
Licensing Expo for the first time this duction bringing the total to 209. World, a hit preschool series from the
year where they will debut their latest Peppa Pig’s creator Astley Baker Dav- Americas with a strong environmental
property Ben & Hobby’s Little King- ies also created E1’s latest property message, the popular Australian show
dom which airs in the UK on Nick Jr. Ben & Holly’s Little Kingdom. The Hi-5, recently relaunched in the UK
In addition, E1’s property, Peppa Pig, series has been sold to over 150 ter- on Cartoonito, and the internationally
has enjoyed a successful 2008 and is ritories around the world. The story acclaimed textile design brand Kim
already well placed to build further on of Holly, a fairy princess, and her best Parker Home.
that success throughout 2009. One of friend Ben the elf who live in a tiny The rebranding of Contender Enter-
the UK’s leading pre-school proper- land where flowers and grass rise tainment Group as E1 Entertainment
ties, Peppa and her family and friends above the tallest towers, Ben & Holly’s followed the strategic acquisition of
enjoy consistently high ratings on Little Kingdom has
Five’s Milkshake! block and Nick Jr in already attracted key
the UK, can boast DVD sales of over licensees for cloth-
a million, and have inspired a strong ing, toys, DVDs and
licensing program that has translated books, with more to
into an equally powerful retail pres- come. The first phase
ence at home and abroad. of the merchandising
A new series of items with a royal launch is planned for
theme has already wowed the mar- spring 2010.
ket and is set to make more inroads Humf is another new
throughout the year. The Princess addition to the E1
Peppa range launched in January with roster. It is an animat-
the company by the leading entertain-
a collection from Character Options, ed pre-school series for both televi-
ment content owner and distributor
and E1 Entertainment has made royal- sion and books aimed at three-to-five-
Entertainment One – itself now oper-
themed imagery year-olds. Currently airing on Nick Jr,
ating under the E1 Entertainment ban-
available to its Humf is the number two ranked show
ner – which has a significant presence
entire licensee on the channel for the year to date,
in both North America and Europe.
base with the with total viewing figures in excess of
Andrew Carley, Head of Licensing, E1
aim of bringing 1.3 million individuals since its first ap-
Entertainment, says: “We could hardly
other Princess pearance. A merchandising launch is
have chosen a better time for our first
Peppa merchan- planned for spring 2010.
appearance at Licensing Expo. Our re-
dise to market E1 will also be showing a strong group
branding, the growth of the Peppa Pig
by the autumn. of established properties at the Expo.
licensing program and the extraordi-
Peppa’s little brother George also has They include iconic publishing brand
nary buzz around Ben & Holly, as well
a licensing program of his own. He Janet and John and E1 Entertainment’s
as the arrival of Humf and continu-
now has separate apparel ranges in very first intellectual property, Tractor
ing success of our other established
most of the UK’s major retailers. Tom, which has been sold for broad-
brands give us a lot to celebrate and
Since Peppa Pig’s launch in 2004, E1 has cast to over 85 territories. Another
talk about – and Licensing Expo 2009
signed over 50 licensing agreements in focus of the E1 Entertainment booth
is the perfect place to do just that.”
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