NEWS
TOTAL LICENSING
NEWS FROM A NON-TYPICAL LICENSING COMPANY!
Performance Brands is a leading li- very much brand builders and focus ‘Info-Bites’, a series of video clips fea-
censing agency that specialises in de- on successfully moving and expanding turing footage of the natural world,
veloping brand extension licensing brands across various categories and educate and inspire kids, resulting in
programmes for sports, lifestyle and markets, whilst always retaining the dishes like ‘Erupting Volcano Surprise’
fashion brands. key factors that made them successful and ‘Dinosaur Calzone’.
in the first place.” As well as showing on Channel 4, the
The Performance Brands stable in- show is available on 4oD (4 on De-
cludes such powerhouse brands as mand online) and its +1 channel. It has
Nintendo, Patrick Cox, Fat Face and also aired in Germany on ZDF, and in
Dr. Martens. The company has a da- Australia on ABC.
tabase of over 4000 active licensees “Planet Cook has massive potential,
around the world, across a range of not least because of its huge profile
categories including apparel, footwear, and level of exposure,” comments
luggage, eyewear, watches, accessories, Performance Brands Director of Li-
personal care, food and drink. The censing Mike Clark, “kids absolutely
company has recently added Planet love the show and parents, schools
Cook to their portfolio - the hugely and retailers are also totally enthused
popular kids’ food programme from by the positive message about mak-
Platinum Films, which is currently air- ing cooking fun. This gives us a very
“Performance Brands is not a typical
ing in the daily breakfast slot on Chan- strong platform from which to de-
licensing company,” says MD David
nel 4.The concept behind Planet Cook velop an extensive and durable licens-
Ball, “most of the people within our
is to show kids that creating good food ing programme. We will be looking to
business are from a non-licensing
can be fun and delicious. With so much develop licenses across a wide variety
background, having held senior
concern over kids’ diets and the rise in of sectors, including food and drink,
positions in FMCG or lux-
childhood obesity, the show is helping homeware, kitchenware, apparel, toys
ury consumer goods
to redress the balance by introducing and games, personal electronics, pub-
at companies like
kids to cooking and the importance of lishing and promotions.”
Unilever, VF Cor-
a balanced diet in a fun and fast paced “Performance Brands were an obvi-
poration and Pent-
format. Each episode is a Cooking Ad- ous choice for us when looking at
land, This breadth of
venture, featuring celebrity chef Kevin the management of Planet Cook as a
experience gives us a dif-
Woodford as Captain Cook, who brand,” observes Platinum Films CEO
ferent perspective on the in-
guides a team of Cook Cadets to cre- Nigel Stone, “their expertise and ex-
dustry - we have the ability to under-
ate a delicious dish against the clock. perience makes them ideally placed to
stand licensing form the brand own-
Adding to the fun are a magical Yeti deliver the levels of care and sophisti-
er’s perspective and identify the key
called Bouma and super-computer, cation a children’s food related brand
drivers that excite consumers. We are
Roxy (voiced by Ruby Wax), whose requires. “
BAKUGAN GOES GLOBAL
Turner CN Enterprises has unveiled details of the EMEA roll out strategy for Bakugan. Following success in the US, and
good TV ratings on Cartoon Network in the UK and France, the Bakugan licensing programme is
going global.
Lead by Spinmaster’s multi-award winning toy range, over 50 deals across a variety of product
categories have now been agreed to in the EMEA region by Turner CN Enterprises on behalf of
Nelvana.
Multi-territory deals have been inked with Warner Home Video for DVD and Royer SA for foot-
wear. Panini, the largest manufacturing company of collectible stickers and trading cards in the
world, has signed a Pan European deal for stickers and IMC will be distributing electronic toys and
stationery across the EMEA region.
Local licensing activity is strong with all European markets on track to deliver comprehensive and
complimentary programmes. Apparel partner Fashions UK and stationery and paper goods licen-
see GB Eye is on board for the UK and Giochi Preziosi will be leading the stationery and paper
goods category in Italy.
Nordic partners include Folaget Phabel who have signed in the publishing category, Toptoy who
will be producing partywear and dress up and KEM who are the officially DVD distribution partner
for the region. Germany has Beltex on board for bedding, Undercover for stationery and Bip for
confectionary. France has made impressive progress signing TV Mania for apparel and Thermopyles
for publishing and Noriel has been signed in the publishing category across Central Eastern Europe.
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