TOTAL LICENSING
distributors like Beyond secure deals censing trends in European markets, a
with partners such as Foxtel and XYZ look at the French audiovisual indus-
in Australia. ORF Austria distributor try, personality and estate licensing, a
GOE went home having sold 115 ti- round-table discussion on pre-teens
tles into Italian PayTV while children’s as a market and a look at French her-
channel KidsCo also picked up some itage licensing.
animation. Over and above these, a series of pri-
Also significant is that the PayTV play- vate strategy pitching areas were al-
ers are themselves becoming creators located and companies taking part in
and sellers of great content. Comcast this included TV Loonland, Canal +,
International was out in force with Copyright Promotions and 4Kids En-
tertainment. The Gulli youth channel
also took part as did Alphanim who
promoted their Galaktic Football se-
velopment” and Chinese companies
ries as well as Cooking? Child’s Play
responded vigorously. CITVC senior
content from E! Voom HD, meanwhile, which is currently airing on France 5
marketing director Cheng Chunli said
appointed Netherlands-based Off The and Tiji. M6 used the opportunity to
that sales made at the China pavilion
Fence to distribute 225 hours of its promote both their Marvel superhero
totalled over $6.5m.
content outside of the US. representation as well as Pocoyo from
A major deal signed at MIPTV this
The 6th Licensing Forum organized Spanish company Zinkia.
year was unveiled when Paramount
by Kazachok took place on April 7th Marathon attended the forum with
Digital Entertainment announced that
2009 at the VIP Village at Roland-Gar- Gormiti which is now the subject of
it was partnering with Gaumont Film
ros, Paris. more than 30 product lines in France
Company, MySpace and Endemol on
And quite an event it turned out to following its successful debut on M6 in
Section 8, a short-form, high-budget
be. The event attracted 700 attendees September. A further series has been
thriller that will build to a climax on-
and 52 exhibitors – a record for the announced.
line and then transfer to television or
Forum! VIP SN launched their One Piece
theatrical.
The one-day event comprised, as in property in conjunction with Toei Ani-
Further major announcements includ-
previous years, a series of confer- mation and publishers Glenat and Nel-
ed Discovery Communications who
ences and seminars with ample time vana used the opportunity to highlight
launched their distributor business
throughout the day given for visitors Bakugan, as well as their internation-
and Scripps Networks who announced
to spend time networking and visiting ally successful brands Babar, Franklin,
they are selling branded channels in-
the exhibition stands. Beyblade and Ruby Gloom.
ternationally for the first time.
Exhibitors covered the broadest pos- Moonscoop promoted Tara Duncan
In animation, Asia and the West collab-
sible range of French licensors and which is now in production based on
orated closely. Partnerships between
agents together with a number of a successful publishing property and
Ludorum UK and Fuji Japan (Chugging-
overseas exhibitors. Key exhibits in- Geronimo Stilton which is based on
ton), PorchLight US and CCTV China
cluded those from Marathon, Warner Italian books that have sold more than
(Snap! Let’s Go!) and ZDF Germany
Bros, the newly-reformed VIP, Copy- 30 million worldwide including 2 mil-
and DQE India were announced. The
right Promotions, Mattel, TF1, Nick- lion in France.
latter, a $12m project, will result in a
elodeon and Viacom, Canal+, Toei Ani- All in all, the Kazachok event was a re-
series and feature based on Rudyard
mation, IMG, 4Kids Animation, M6 and sounding success and it was delighted
Kipling’s The Jungle Book.
long-time French agency RMP. to attend an event with such a posi-
The trade in formats was also brisk –
The conferences, which were all very tive feel to it – particularly during the
with BBC Worldwide selling comedy
well attended included sessions on li- current economic woes. The event has
formats The Office to Israel and Yes
grown each year and there
Minister to Holland. Neth-
seems no good reason why
erlands-based distributor
this will not continue as it
FCCE reported an esti-
undoubtedly provides a good
mated €300,000 in deals.
balanced mix of education
Finally, the continued emer-
together with networking
gence of PayTV platforms
and displays.
and thematic channels as
Talking to exhibitors, during
key buyers continued. With
and after the event, and all
many PayTV platforms
seemed highly positive about
around the world continu-
the event – particularly with
ing to grow subscription
the number and quality of
revenues, it was no real
retailers and licensees that
surprise to see leading
attended.
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