NEWS
TOTAL LICENSING
LITTLE STAR CREATIONS LAUNCHED
Holland Publishing has announced
the launch of Little Star Creations,
a new children’s publishing busi-
ness. The new imprint will focus
on licensed character product and
has already signed key licenses in-
cluding Bang on the Door’s Groovy
Chick. Holland Publishing has also
achieved FSC (Forest Stewardship
Council) certification.
Aimed at children aged 2-9, Little
Star Creations will specialise in
FSC certified children’s publishing
and other associated product in-
cluding gift height charts and chil-
dren’s headphones. The licensed
Groovy Chick range is the first
major launch for Little Star Crea-
tions and the complete range of
publishing product will be made
from forest friendly FSC certified
paper. Other licenses signed to
date include Dora the Explorer,
Pet Poets Club, Peppa Pig and Mr.
Men and there are several other
pending agreements.
OMG’S FULL CIRCLE TO OPERATE INDEPENDENTLY
RDF Media Group and the Omnicom Media Group (OMG) have announced that OMG’s Full Circle Entertainment (FCE),
led by CEO Robert Riesenberg, will operate as an independent entity under the RDF Media USA umbrella. This is part
of a new venture to create, develop and produce content tailored to meet the needs of advertisers and the broadcast,
cable and digital communities.
The venture will create client-driven programming opportunities that merge brand messaging with compelling storytell-
ing. RDF/FCE will serve as OMG’s primary content development partner, and will work closely with the community at
large in four areas: connecting advertisers to programming; creating new TV production models; connecting brands to
personalities; and distributing brand messages worldwide.
APPOINTMENT AT IMG STAR TREK TOYS RANGE
IMG Worldwide has announced that Mark Dyer has CBS Consumer Products, a unit of CBS Entertainment,
joined the company as Senior Vice President of Strate- has announced the availability of an all-new product
gic Planning and Development for IMG Sports and En- lineup to support summer film, Star Trek. The collec-
tertainment. tion of new Star Trek products will include action fig-
Mark will work from IMG’s Charlotte, North Carolina ures, Barbie dolls, games, books, clothing, home décor,
office and will report jointly to George Pyne President fragrance and more.
of IMG’s Sports and Entertainment group and Pat Battle, “The upcoming Star Trek film is going to be a massive
IMG Senior Corporate Vice President responsible for global entertainment event and with that in mind we
IMG College. have created a lineup of new products that will enter-
“Mark’s strong background in sports and business will be tain not only existing fans of Star Trek, but a whole new
a valued addition to IMG,” said George Pyne. “His first- generation,” said Liz Kalodner, Executive Vice President
hand experience and in-depth understanding of the col- and General Manager of CBS Consumer Products.
lege and racing markets, multimedia rights, licensing, and Some of the items from the range of new Star Trek
how to build a business from the ground up is expected products based on the upcoming feature film are toys
to be a tremendous asset as IMG strategically builds its and games made by toy companies including Playmates
existing divisions and expands into new ventures.” Toys and Mattel.
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