TOTAL LICENSING
for example, ChungKee the panda Across countries such as
races to embrace the viewer and is France, Poland, Spain, Por-
stopped ‘dead’ in his tracks by the tugal, and Turkey, licensees
computer screen…leaving the hap- are launching tees and oth-
less bear sliding er junior apparel, fashion
to the floor in a and school bags, stationery
daze, his trade- and back-to-school collec-
mark skeleton tions, computer accessories
still stuck to the and giftware. Skelanimals
invisible parti- is working closely with
tion. Never fear, its international licensing
he can quickly re- partners and agents to im-
gain his composure plement marketing plans
(and his skeleton). The which will mirror the suc-
company is entertain- cessful formula it has fol-
ing discussions with lowed in the U.S.: enlisting
a number of potential quality licensees to create
begun to address the demand from
production partners, unique products, carefully managing
its legions of younger fans. With li-
with an eye towards introducing an the retail roll-out, and cross-promot-
censee Evy of California, the first girls’
animated series. ing the brand with hip alternative
apparel was introduced at Macy’s for
music acts.
Spring 2009 and is reporting dou-
International Markets Heat Up ble-digit sell-throughs. The range is
With growth in Europe continuing
going into independent boutiques
Following the success of the PINKO
apace, the company is also focusing
now; retailer-specific collections are
collections, the European market in
its efforts on markets in Australia,
planned to roll out in a nationwide
particular continues to grow. Through
Latin America, Asia and the Middle
tween specialty chain, followed by
its agents, Copyright Promotions,
East. New collections of apparel and
a mid-tier retailers, for the key back-
the company is now working with
accessories are making their way to
to-school buying season. In Novem-
partners in Italy which have created
Jay Jays stores in Australia, New Zea-
ber, girls’ tees and accessories will be
multiple, comprehensive stationery
land, and South Africa, following the
boutiqued at Toys R Us alongside core
and fashion bag
brand’s record-setting launch in Fall
plush and toy products, supported by
collections for
2007. In Israel, Skelanimals has re-
a major launch event at the retailer’s
specialty retail-
cently finalized a DTR deal with junior
flagship store in Times Square, New
ers, as well as a
specialty chain Jiffa.
York.
new costume
jewelry line. The Latest Developments The company reports as well that
licensing pro- there is a ‘ground breaking’ Hallow-
gram is round- Skelanimals recently announced a een boutique in development with
ed out with a master toy license with industry jug- a major retail partner, though details
line of novelties gernaut JAKKS Pacific, which is devel- were under wraps at press time. We
and popular oping an array of new plush beanies, do know it will entail branded bou-
glow-in-the- costumed plush, figures with playsets tiques that feature a selection of ex-
dark capsule and accessories, and clip-ons. Prod- clusive Halloween-themed Skelani-
toys, sought ucts in the pipeline include school mals products, as well as a significant
after by young and office supplies, writing instru- collection of new seasonal items not
people who ments, desk and computer acces- previously licensed!
want to collect sories, locker accessories (magnets,
all the adorable shelves, clips, message boards), sta-
animals. New tionery products, craft and stationery
partners will activity kits, novelty toys, handheld
develop fashion bags, accesso- electronics, light up necklaces, char-
ries, and apparel lines and for acter flash lights, and pet products.
adults, juniors, and children for
sale through better depart- The core juniors’ business has been
ment stores. “Skelanimals is bolstered by the addition of Evy of
an outstanding brand with California for junior tees and related
the power to engage teens separates, and Franco Manufactur-
around the world,” said Katarina ing for a complete line of bedding,
Dietrich, CEO of CPLG. “We have had window treatments, rugs, bath linens,
great success with fashion collections and related accessories.
initiated in Italy and are continuing to
get good traction in Europe.” Expanding on the success of its ju-
niors line, Skelanimals has, in 2009,
96
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160