TOTAL LICENSING
Live Show, produced by Tycoon’s Live ipated in the launch of retailer Paris’ products – which in turn featured a
Show division. LazyTown-themed back-to-school discount coupon for the show.
The introduction of the first Home season. The show is off free to air TV now –
Video titles followed. The strong pro- Synergy was evident across major but it hasn’t disappeared. Major con-
motion carried out by Tycoon result- platforms. In-store retail activities, of sumer promotions are on the horizon,
ed in a blast of hundreds of shows in course, summoned every licensee and based on LazyTown’s strong name and
Mexico, Central America and Caribbe- offered exclusive DVD material as part unmistakable “let’s move!” message.
an with over 200,000 spectators, filling The second season of the Live Show
venues of up to 3,000 seats. is underway, and so are the new DVD
Simultaneously, retail work was car- titles and new product releases.
ried out by Tycoon L&M, and right Consumers have been The brand clearly has to do its part,
before its debut on Televisa, Lazy-
hit by unemployment, by
as much as the Licensor has to do his
Town announced a ground breaking
increased prices,
part. But the right local partner with
alliance with Walmart Mexico in an the capabilities to deliver great execu-
event where the President of Iceland
and, most recently,
tions across the various platforms is
and Mexico’s Vice Secretary of Health
“swine-then-human flu”
a relevant part of the equation. In the
featured as speakers. By the time TV showed up examples above, the fact that Tycoon
started, shelves were well supplied with
uninvited,
Group has rights for L&M, home to
merchandise and kids were all over it.
crashing an
the success, since the protection that
P� had turned into a strong platform multi-platform branding grants the
for the brand’s growth. Moreover, La-
already weary party!
property is effective only when man-
zyTown became the kids’ element of aged in synchronized alignment.
Televisa’s “Elige Estar Bien” nation- Today, Tycoon is the only network
wide campaign to promote health and that can give property owners the full
wellbeing. The year culminated with of the promotional mechanics. scope of services - L&M, home video
Sportacus’ live appearance at Teletón, Live Shows sold huge amounts of li- and music distribution, and live shows,
Mexico’s leading fund-raising event. censed merchandise at each perfor- under one roof and consistently
Comparable strategies were carried mance, and featured a spot (projected throughout Latin America.
out in other parts of South America: on the stage screen during intermis- For further information visit
The Chilean Minister of Health partic- sion) advertising Home Entertainment
www.tycoon.com.mx
CREATIVE LICENSING SIGN TO REPRESENT SOUTH
KOREAN PROPERTY
CLKO in South Korea have recently wards teens and young adults ini- become more focused on licensing
appointed Creative Licensing in Brazil tially. According to Hugo Escalera of than on distributing content. CLKO
to handle licensing and merchandising Creative Licensing, “Apparel will be are currently working with 120 com-
for Mashimaro. one of our main product categories panies worldwide on major ranges of
Creative Li- followed by stationery and back-to- products.
censing will school accessories. We’re sure that In 2010, Mashimaro will celebrate
focus the as Mashimaro appeals equally to boys the tenth year sinces its creation and
brand to- and girls, we’ll enjoy CLKO will take the
great success with In 2010 Mashimaro brand into a second
the brand”.
will celebrate his
generation of devel-
Creative Licens-
tenth birthday!
opment in 2011 – the
ing launched Year of the �abbit –
the Mashimaro when Mashimaro will
program in Brazil at the Brazilian focus on the development of envi-
Texfair which took place in May. ronmentally-friendly products. In ad-
The fair is the largest trade show dition, working with partners around
for the apparel industry in Brazil and the world, CLKO will introduce new
Mashimaro was a highly on Creative deisng elements to expand the appeal
Licensing’s booth. of Mashimaro.
CLKO first launched Mashimaro in The company has also signed rep-
2001 when they began to merchan- resentation agreements with agents
dise the brando on a worldwide around the world including Team-
basis. works for Italy and Greece, Tiga Co
Over the years, the property has for Thailand and M-Etel for Thailand.
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