TOTAL LICENSING
Tycoon for Latin America and Plus author.
Licens for Nordic territories. In terms of online activities, the ini-
A recent signing has been Atlantyca tial phase will be a dedicated multi-
who will manage the licensing pro- target web portal followed by the
gram throughout Italy. integration of a virtual
More than twelve million world for children.
copies of the book have The video game will help
been sold in Italy since it the brand enter the 21
st
was first publishing and Century. The first game
sales have been increas- will be released in con-
ing over recent years with junction with the televi-
2.4 million sold in the last sion series and the goal
eight years alone. is to reach all ages. “We
“I have always loved these books,” want to amaze children and invite
said Maria Giovanna Gurrieri, Li- adults on a journey back to child-
censing Director, Atlantyca Enter- hood”.
tainment “It is a thrill for us to be In fact, the character already ap-
with a holiday ‘special’ that will air work targeting a range of product
representing what is such a time- pears within video games. Super
on France 3 at the end of 2010. lines that include giftware, home
less brand. We understand deeply Mario Galaxy pays tribute to The
At the same time, of course, a ma- and living, travel
the process required to maintain Little Prince and the video game
jor licensing and merchandising bags and acces-
the integrity of the Katamari Demacy is filled with Lit-
program is be- sories, jewelry,
“All grown-ups
unique characters tle Prince references.
ing developed promotions and
in Le Petit Prince For further information about The
through Prop- toiletries. In
were children first.
and look forward Little Prince licensing program,
ertiz who will 2011, Phase Two
(But few of them
to working with contact Eric Edery, Method Media.
handle licensing of the classic
remember it).
our licensing part-
E.edery@methodmedia.fr , tel: +33
rights for The line will add new
ners to develop a (0) 1 78 16 58 21.
Little Prince product catego-
host of new prod-
in Europe and ries and target promotions.
ucts that will re-
Spanish South On the 3D side, the program will tain the universal message of this
America. roll-out beginning in 2011 with very special character and global
This will take the brand into new target products in- brand.”
areas although there are currently cluding toys and “We selected Atlantyca as our
around twenty existing licensees games, publishing, Italian licensing partner because
including figurines by Leblon De- video games, DVD of their extensive experience and
lienne, jewelry from Monnaie de and apparel. attention to detail when creating
Paris and frangrances by Unipar. The sec-
However, as Eric Edery, Head of ond part of the
Licensing for Method explained, 3D program will
“There has never been a style roll-out in 2013
guide for The Little Prince. We have with food licenses
developed a two-step strategy. The and promotions. licensing activities based on
first is based on the classic Little I n terms of positioning, popular publishing proper-
Prince and the second is based on both programs have distinct ties” continued
the 3D animated series target areas. The clas- Olivier d’Agay,
and the video games”. sic line will be targeted at nephew of the
The classic program will children aged up to six as
refresh the original imag- a core market with a sec-
es and bring a unified look ondary market of teen
to the property whilst at girls and young adults. The
the same time offering 3D line will be aimed at
new opportunities for li- both boys and girls aged
censees. The 3D line will five to eleven.
aim to reach a wider audience with Method have already appointed a
a modern look rooted in today’s number of agents to take The Lit-
entertainment styles. tle Prince into different territories.
Phase One of the program is al- Euro Lizenzen has signed for Ger-
ready underway with classic art- many and IMC for Agentina with
69
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