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TOTAL LICENSING
spicy and bold kick. er Club will be a key focus for JCP censing agency presenting the art of
Crystal Light Frozen Pops by licensee at Licensing Expo this year. The 3D Jim Hansel to the toy, gift, stationery,
Matterhorn Group are available na- action-comedy series is aimed at 5-11 textile and home décor industries.
tionwide at Wal-Mart, Kroger and year-olds. The series is proving popu- For over 25 years, Nancy Bailey & As-
other major accounts. Crystal Light lar on French terrestrial channel, TF1 sociates has developed strategic brand
Frozen Pops have been formulated to and has proved to be a hit on Jetix extensions for some of America’s
provide the full flavor of Crystal Light channels across Europe. JCP manages biggest brands
and offer health conscious consum- the licensing rights in Europe and will resulting in dra-
ers a choice not previously available. be maximising the potential of the matic, increased
In a category previously dominated by property by licensing all product cat- brand power for
juvenile tastes and textures, a low-cal- egories, starting with collectibles and them. New pro-
orie alternative for the adult market publishing. grams this year
is a need now being satisfied by the Pucca remains a key property in JCP’s include Procter
Crystal Light brand. portfolio. The second series is cur- & Gamble’s
Tezuka Productions will showcase rently airing on Jetix channels across Scope portable
Astro Boy, Black Jack, Jungle Emperor Europe. Funny love and kung-fu kicks breath drops and
Leo (Kimba the White Lion), Princess abound as feisty Pucca returns for sprays, Febreze
Knight, and The Phoenix this year. more wok-fried fun in the second se- vacuum cleaner
In 2009, the movie Astro Boy hits the ries. JCP is handling consumer prod- bags, Ocean
screen Created by Tezuka Osamu and ucts rights for Europe and the Middle Spray Stovetop
first published in 1952, Astro Boy has East. Fashion and accessories are key Stuffing from Kraft, and Travelocity
been made into TV animation series categories and JCP is also fo- travel accessories. New clients, En-
three times. Tezuka, also the au- cusing on the toy and gift ergizer and Sterno, are launching at
thor of Black Jack and Jun- categories at this year’s Licensing Expo.
gle Emperor Leo, created Licensing Expo. JCP is Other brands represented include:
more than 500 titles/8,000 representing Sega’s Crayola, Mr. Clean, Cover Girl, Tide,
characters through his life. original Sonic The Coppertone, Pennzoil, and Travelocity.
Paradox Entertainment Hedgehog in key Joy Tashjian Marketing Group (JTMG)
will present Conan, a markets across Eu- has brokered a licensing deal for Bra-
new epic live action rope. JCP will be focusing vo’s reality competition series, Top
adventure featuring on the toys and games cat- Chef with Terlato Wines International,
formidable foes, dra- egory and will also be looking the leading marketer of luxury wines
matic battles and wan- to extend the fashion category. in the United States. Terlato Wines
ton women. The barbarian JCP also represents Sonic X across will launch a Top Chef co-branded
will return to the big screen to avenge EMEA, which is a hit TV series with wine that will be available in retail and
the wretched evil that tormented his younger folk. JCP will be looking to grocery stores in late 2009.
past. Production is expected to begin expand the toy category and capital- Terlato Wines International has a glob-
late summer 2009. The classic Conan ise on the growing success of Sonic X al portfolio of more than 50 brands
property also remains strong with a within the apparel category. from a host of world-class wine pro-
worldwide publishing program, col- Designed to appeal to kids aged 8-12, ducers and presently markets more
lectibles, apparel, and the multiplayer Galactik Football depicts the magical than one out of eight bottles of wine
online role-playing game, Age of Co- adventures of the Snow Kids, a foot- over $14 sold in America.
nan, where players live, fight, and ex- ball team from the planet Akillian. The In addition, JTMG helped the network
plore the dark and brutal world of second series of Galactik Football partner with Teleflora to create
King Conan. is still proving popular with Jetix Top Chef co-branded flower
Paradox will also present at Licensing kids across Europe. JCP is arrangements, which will
Expo Mutant Chronicles, a big-screen managing the licensing rights be available in August
adaption of the famous role-playing to the series for Europe, fo- 2009 at florist shops
game. It is a time when the earth bal- cusing on all product cat- throughout the U.S. and
ances perilously on the brink of dev- egories. Canada, as well as on
astation. A group of soldiers are on a Presenting at the Licens- Teleflora.com. The
mission to the very heart of darkness ing Expo for the first time bouquets will also
in an attempt to rescue the planet and is the art of Jim Hansel. come with recipes
all humanity from the Dark Legion of With art works depict- and presented in
mutants. ing nature, wildlife unique con-
Jetix Consumer Products (JCP) will be and Americana, Jim
promoting a slate of properties at this Hansel Editions
year’s Licensing Expo: Monster Bust- is a full service li-
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