HAIR CARE
Unlocking wellness, tech and AI in hair care
Michelle Rivera - Presperse
In the fast-paced world we live in, where technology permeates every aspect of our lives, it is no surprise that even our wellness routines are getting a digital upgrade. One area that has seen a significant transformation is hair care, as people increasingly recognize the intricate connection between wellness and the health of their hair. In this exploration, we delve into the
emerging trends that highlight the intersection of wellness, wellbeing, innovative technology, and use of artificial intelligence (AI) in the realm of hair care.
The hair-wellness revolution Wellness is no longer confined to sporadic gym sessions or occasional meditation. It has evolved into a holistic approach that encompasses mental, physical, and emotional wellbeing. As individuals strive for a more balanced and healthier lifestyle, they are turning to innovative solutions, and the beauty industry, including hair care, is no exception. Hair has long been considered a reflection
of one’s health. As Franck Provost, a renowned figure in the hair care industry, aptly said, ‘Your hair is your best accessory. Take good care of it.’ According to Joel Warren of The Salon Project, “the condition of your hair can be indicative of your overall wellbeing.”1 This realization has fuelled a growing
interest in merging wellness practices with hair care routines. The holistic approach to hair wellness goes beyond external treatments, acknowledging the impact of internal factors such as nutrition, stress management, and overall lifestyle choices.
The tech connection in hair care Enter technology – the game-changer in the beauty industry. Technological advances provide solutions to hair and scalp issues to AI devices and tech that offer sustainable solutions such as smart mirrors to personalized hair care apps; technology is revolutionizing the way we approach hair care. Trending technological advancements
that are reshaping the landscape include the following. Smart hairbrushes - equipped with sensors
and connectivity features are making waves. L’Oréal’s Kérastase brand introduced the Kérastase Hair Coach Powered by Withings, a smart hairbrush that provides personalized insights into hair health.2
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Augmented reality (AR) hair try-ons - apps
and devices leveraging augmented reality allow users to virtually ‘try on’ different hairstyles before committing to a change. Virtual Reality Hair is a platform that offers AR hair try-on experiences.3 Personalized Hair Care Apps - Function of
Beauty and Prose are integrating AI into their platforms to provide customized solutions for their customers.4
Myavana is another company
leveraging AI for personalized hair care. They offer a hair analysis service that provides personalized product recommendations based on hair type, texture, and individual needs.5 The Good Face Project – originally data-rich,
cloud-based solution that allowed shoppers to assess the safety of products based on ingredient compositions incorporates AI into its interface for product development and to reverse engineer formulas, allowing for precise and tailored hair and beauty care solutions.6 Laser technology for hair growth -
companies like Capillus specialize in laser therapy devices for hair regrowth and restoration, utilizing low-level laser therapy to promote blood circulation in the scalp.7
The mind-body-hair connection The integration of wellness practices with hair care goes beyond external treatments. Mindfulness, stress reduction, and overall mental health play a crucial role in maintaining healthy hair. With the advent of AI and
technology in the beauty industry, we are witnessing a convergence of traditional practices with cutting-edge innovations. The mind-body-hair connection is gaining
recognition as individuals adopt practices like meditation and yoga, not just for stress relief but also for their positive impact on hair and skin health. AI-powered apps and devices now offer personalized recommendations for mental wellness practices tailored to individual needs, acknowledging the intricate relationship between the mind, body, and hair. As technology continues to evolve, we can harness its potential to optimize not only our external appearance but also our inner balance and wellbeing.
Nourishing from within: nutrition for lustrous locks Wellness is not just skin-deep; it goes down to the roots, quite literally. Nutrition plays a pivotal role in hair health, and the emphasis on nourishing from within is growing. The integration of supplements, superfoods, and hydration into hair care routines is becoming a norm, reflecting the understanding that true wellness starts with what we put into our bodies. There has been a surge in products and
treatments that treat the scalp just as much as the hair. Enhanced scalp care treatments, products, devices, and spas are gaining popularity and companies like Myavana are
November 2024 PERSONAL CARE
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