TRENDING TECHNOLOGIES
leveraging an AI system designed for beauty formulation can enhance the formulation process, even for the most experienced cosmetic chemists. The case involved a veteran formulator with over 30 years of experience in premium skin care development. The brief was to create an all-natural moisturizer free of synthetic ingredients without compromising on efficacy or sensory appeal. This project presented several formulation
challenges. Creating stable emulsions with only natural ingredients can be notoriously tricky. Synthetic emulsifiers often provide better stability and texture, but they were off the table for this clean beauty formulation. The collaborating chemist, despite extensive
background in natural formulations, faced common hurdles: achieving the right viscosity, ensuring long-term stability, and delivering a luxurious skin feel – all while adhering to a strict natural ingredient policy. Leveraging AI demonstrated its value in this
scenario. After analyzing the project parameters, including desired sensory profile and stability requirements, the AI system proposed a formula featuring a supportive emulsifier package: a specific combination of cetyl alcohol and cetyl palmitate. Any experienced cosmetic chemist knows
these ingredients well. They’re workhorses in the natural formulator’s toolkit. However, what was novel here was not the ingredients themselves, but their precise combination and ratio in the emulsifier system. Despite the formulator’s vast experience with both ingredients individually, this particular pairing to help bolster a natural emulsion base had not been explored. The results were impressive—the ingredient
combination suggested by the AI contributed to a stable, elegant emulsion that hit all the right notes: the ideal viscosity, excellent stability in accelerated testing, and a sensory profile that rivalled high-end conventional moisturizers. This case study underscores a key point
about AI in formulation: it is not about replacing human expertise, but about expanding the capacity for innovation. By rapidly analyzing countless potential combinations, AI can uncover synergies that might otherwise go unnoticed, even by seasoned professionals. Moreover, this example demonstrates how
AI can help brands differentiate themselves in a saturated market even without the use of new molecules. Even by suggesting novel combinations of existing ingredients alone, it opens up new possibilities for unique texture and performance parameters.
Addressing common industry concerns Will AI replace human formulators? A primary concern in the beauty industry is whether AI will replace human formulators. However, the reality is far more nuanced. While AI excels at processing vast amounts of data and identifying patterns, human formulators bring irreplaceable creativity, intuition, and sensory evaluation skills to the table. AI is poised to augment these human capabilities rather than replace them, opening up new
www.personalcaremagazine.com November 2024 PERSONAL CARE
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