COVER STORY: ELEMENTIS ADVERTISEMENT FEATURE
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Comparison 5%
HYDROLUXE™ 360
Figure 1: Yield value comparison of Bentone Hydroluxe™ 360
versus emulsifying wax and commercial benchmark, Hydroluxe demonstrates exceptional sensory. Hectorite provides a soft silky feel on
the skin with great playtime without feeling oily. It reduces the stickiness and does not create a piling effect on the skin like other natural rheological modifiers. As an all-in-one solution, it reduces the need for excessive amounts of emulsifiers, which can leave an unpleasant skin feel.
What is Bentone Hydroluxe™ 360? Bentone Hydroluxe™ 360 (INCI: Glyceryl Stearate Citrate, Cetearyl Alcohol, Hectorite, Xanthan Gum, Glyceryl Behenate) is a carefully optimised all-in-one formulation solution featuring the hectorite as the key ingredient. Hectorite clay, named after the originating area in a location near Hector, California, is an exceptionally pure, non-toxic, non-bioaccumulating, three-layer clay of the smectite family. It is sourced from the world’s purest
hectorite mine owned by Elementis, near Newberry Springs, California. The hectorite clay was created from volcanic ash by hydrothermal means. The salt beds found in this area in combination with hot springs yielded a unique clay mineral structure that is
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HYDROLUXE™ 360 5% BENTONE
15% No Clay No Xanthan Gum
Figure 4: Yield value of Bentone Hydroluxe™ 360 vs 15% mixture without clay and xanthan gum
www.personalcaremagazine.com BENTONE Emulsifier
Comparison 5%
Emulsifying Wax
Emulsifier
Comparison 5%
Commercial Benchmark
Figure 2: Yield value comparison of Bentone Hydroluxe™ 360 versus emulsifying wax and commercial benchmark
Hydroluxe™ 360 Bentone Emulsifier
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HYDROLUXE™ 360
BENTONE
Emulsifying Wax
Commercial Benchmark
7
Figure 3: Viscosity comparison of Bentone Hydroluxe™ 360 verus emulsifying wax and commercial benchmark at 5% addition level
Emulsifying Wax Commercial Benchmark
Picture 2: Bentone Hydroluxe™ 360 gives a richer and luxurious texture vs commercial benchmarks
different to other smectite clays. The extremely efficient swelling capability
and network stability of hectorite is due to the uniform charge density distribution, as the clay was built from a quick volcanic eruption, while Bentonite is built from a longer-lasting weathering process with less uniform charge density distribution. The hectorite clay ore is selectively mined using open-pit mining operations, and the wet processing removes impurities
Bentone Hydroluxe™ 360 ■
Emulsifying Wax ■ Commercial Benchmark ■ Pick up
Shine on skin
9 8 7 6 5 4 3 2 1
0
Softness/ Silkiness
Stickiness/Oiliness
Figure 5: Sensory comparison of Bentone Hydroluxe™ 360 versus emulsifying wax and commercial benchmark
Playtime
to create different grades of hectorite clay. The platelets are remarkably uniform with respect to elemental composition, charge density distribution and charge location. The hydrothermal conditions created platelets with a thin shape, which results in a favourable edge-to-face surface ratio.
Conclusion 100% naturally derived and COSMOS approved, Bentone Hydroluxe™ 360 provides an all-in-one solution to meet with consumer’s demand. It can create highly stable formulations by the simple addition of water, the emollients of choice, widely available humectants and preservatives. It is also an optimal base for complex
Application
compositions including difficult to stabilise actives or suspension of pigments, while providing excellent sensorial experience. Elevate your formulations with Bentone Hydroluxe™ 360. To learn more or request a sample, please visit
www.elementis.com.
PC
Stolberger Straße 370, 50933 Cologne, Germany
www.elementis.com
info@elementis.com
November 2024 PERSONAL CARE
TAU [Pa]
Viscosity in Pa.s at 0.1 s -1
HYDROLUXE™ 360 5% BENTONE
5% No Clay No Xanthan Gum
5% No Clay With Xanthan Gum
5% With Clay No Xanthan Gum
TAU [Pa]
Viscosity in Pa.s at 0.1 s -1
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