INTERVIEW
not going to stop and we need to think about it. There’s a lot of talk about AI eliminating jobs but
maybe we will use AI to do certain tasks some of our best people have historically had to do. Maybe we can do a lot more with the people we
have, and maybe we will only add one person in the future versus the two we may have hired in the past. But you can also use it to generate some excitement, to allow people to reach for the stars. We have a current project involving AI. We had
a guy who was with Hallstar for about 30 years. He was a prolific email writer. When a customer asked a question, he’d answer it with about ten useful things, more than they even asked for. So we have a 30-year cache of his information,
and the project is using AI to pull every single one of those emails to see if we can make a sort of virtual assistant out of it. These are the sort of things that we can use AI
for to free up human resources. We still need to help people formulate with our chemistry, but if we can do more of that work electronically, it’s kind of exciting for us.
TP: It’s a bit like the old print versus digital publishing argument. Turns out there was room for both and there’s still thousands of magazines on the shelves. Maybe AI is similar. Maybe AI is a tool that augments the capabilities of staff, so they can do a better job. JP: I’m not blind to the challenges and the potential risks, because they are out there. But I’ve been around long enough to see mobile phones and the Internet scare everybody to death in a similar way.
TP: Is there anything that keeps you awake at night in terms of the big picture risks to Hallstar Beauty? JP: I worry about misinformation on social media. We see bloggers who profess to be technical experts throwing around crazy opinions about products that aren’t true. And then you start getting calls from people who’ve seen something on the Internet that says a certain product will make your hair fall out or whatever. I worry if there are companies out there
who may have a less than heartfelt intent about supporting bloggers who are throwing up roadblocks to certain chemistries. I don’t know how we’re going to police that kind of stuff, other than make sure our data is sound, get it published, and back up our claims. We can’t always be reacting to these
people but how are going to get our industry to understand scientific rigour? You can conduct hours of tests to show how an ingredient works, and then you get one blogger who says it doesn’t. And it’s amazing how equal those sentiments can be treated, even though one side has no scientific background at all. I see more of that scientific rigour in the industrial side of our business than with Hallstar Beauty. That’s because the beauty side of the chemistry space has a lot of emotional impact. So, the trick for a firm like ours is to understand
those emotional aspects with regards to how we innovate. But we have enough scientific rigour behind our innovation to back up the claims, technically, from a regulatory standpoint, but also from what we think is important in order to stand by our products.
www.personalcaremagazine.com
“There’s a lot of talk about AI eliminating jobs but maybe we will use AI to do certain tasks some of our best people have
historically had to do” John Paro, CEO, Hallstar
19
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INFO@CARIBNATURALPRODUCT.COM PC November 2024 PERSONAL CARE
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