86 SKIN CARE
Anti-ageing ingredients: beyond topical
Liz Hutson - Sustaina-Life Ingredients
The desire to look younger or preserve youthful looks for as long as possible is a natural one and is showing no sign of abating, judging by the burgeoning interest in anti-ageing cosmetic ingredients. This is no longer just the domain of those who notice the first tell-tale signs of the passage of time on their skin; there is a rising demand for anti-ageing skin care products from younger consumers wishing to maintain their youthful glow for as long as possible. According to Global Market Insights, the
market for anti-ageing skin ingredients is currently valued at $1.4 billion and is expected to achieve a compound annual growth rate of 7% between 2025 and 2034 taking it to $2.8 billion. In addition to the established demand from
traditional consumers for skin rejuvenation products, other market drivers are thought to be the influence of social media; a growing ageing population and the associated interest in not just looking younger but taking more of a holistic approach to ageing. There is an increasing focus on improving physical health and a desire to increase both life span and health span – i.e. the years of healthy and enjoyable life.
We want it all! No longer is it enough to just tick the functionality box. The modern consumer wants more. Not only do they want products that give the desired results, they are also much more savvy and discerning when it comes to the safety of cosmetic ingredients. They are increasingly seeking clean, sustainable products that align with both their health and environmental values. Competition in the cosmetics industry is
fierce and the more companies can do to add value, engage with customers and create brand loyalty, the better it is for business. Educating consumers about cosmetic
ingredients and their benefits is a no-brainer. Many companies do this and some give general anti-ageing advice: protect from the sun, cleanse thoroughly, apply a moisturiser, exfoliate etc. It is sage advice but it will hardly set the world alight. Besides, there is much more to anti-ageing than what we put on our skin.
Standing out from the crowd To take websites, blogs and social media to the next level and potentiate the properties of anti- ageing products, giving evidence-based anti- ageing lifestyle and nutrition tips can provide
PERSONAL CARE March 2025
more useful and interesting content and create a point of difference between your business and your competitors. That is the case regardless of whether you
are helping your customers to sell through by providing more interesting and rounded support material for marketing or if you are marketing direct to the end customer.
What causes skin ageing? The visible signs of skin ageing include fine lines and wrinkles, dullness, dryness, uneven skin tone, sagging, rough texture and open pores. These signs tend to creep up on us and are exacerbated by a variety of factors but the principal causes are as follows:
1. Degradation of collagen and elastin Our skin comprises about 75% collagen, which gives skin characteristics like firmness, elasticity and suppleness. Collagen breaks down over time and this can be accelerated by external factors such as sun damage, environmental pollutants and a process called glycation which
occurs when sugar molecules bind to collagen and elastin, another protein that gives skin elasticity. Glycation causes the skin to look older
through the formation of advanced glycation end-products, appropriately called AGEs.
2. Oxidation and free radical damage Free radicals occur as by products of normal cellular metabolism but their numbers can be further increased by UV exposure, poor dietary choices, environmental toxins, stress and smoking. Ideally, the body would deal with these
so-called reactive oxygen species (ROS) via the production of antioxidants. Yet there may be either an over-production of ROS and/or insufficient antioxidants available to minimise the damage to the DNA that leads to premature ageing.
3. Chronic inflammation (inflammaging) Inflammation can be a positive thing if it is as a response to an injury and is acute but long
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