32 IN-COSMETICS GLOBAL 2025 PREVIEW


the impact of stressors, helping skin appear calmer and more even toned. In a consumer study, 90.91% of users reported noticeable skin improvement after seven days. By addressing skin’s visible sensitivity and supporting its natural balance, MetaTlr helps promote healthier, smoother, and more radiant-looking skin.


MyMicrobiome (12E35) will showcase two new standards to advance microbiome-friendly skin care: the Eczema Standard and the Acne Standard. These innovative benchmarks aim to promote healthy skin while preserving the skin’s delicate microbial balance. The Eczema Standard evaluates the impact


of products on eight Staphylococcus aureus (S. aureus) strains and other key microbes essential for skin health. An additional feature is the balance test, which examines interactions between S. aureus and S. hominis, a species known for its ability to counteract S. aureus. This ensures products foster a balanced microbiome for eczema-prone skin. The Acne Standard addresses the


challenges of acne-prone skin by assessing products’ effects on various strains of C. acnes, distinguishing between pathogenic and beneficial strains. It also considers interactions with other microbes in sebaceous areas, providing a holistic framework for oily and acne-prone skin.


Natrue (11C40) empowers raw material suppliers by offering an opportunity to validate and showcase the quality of raw materials while simplifying the certification process. The Natrue Label is a globally recognized seal of authenticity for natural and organic cosmetics, trusted by consumers, brands, and manufacturers worldwide.


hair conditioning agent that offers a luxurious sensory experience, leaving hair feeling soft and smooth. Hydrovance ReNu66 is a moisturizing agent


delivers superior skin moisturization with low tackiness and has a high renewable carbon index. It is suitable for cleansing, skin, and hair care. Demeon Green DME propellant and Resyn


28-2930 MB polymer for styling applications are sustainable products with renewable carbon content. Structure Silk starch, a rheology modifier, elegant texturizer, and film-former for skin and hair will also be showcased.


Natrue (11C40)


Natura-Tec (1B40) is showcasing three natural innovations from, focusing on eyelash care, SPF boosting, and anti-ageing solutions. Natura-Tec SeaRenew, already known for its exceptional hair care benefits, has also been shown to promote eyelash regrowth. This natural ingredient comes from microalgae using a patented, sustainable, ethical and environmentally friendly manufacturing process. Natura-Tec Abysoft, already known for its benefits for coloured hair, its moisturizing properties and its ability to enhance pigment dispersion, now reveals a remarkable new functionality as an SPF booster for oils and creams. Finally, Natura-Tec Marine Blue Infinity


Nagase Viita (ID49)


Nagase Viita (ID49) will introduce Lissenare, a biodegradable and 100% natural oligosaccharide, positioned as a natural alternative to synthetic polymers in hair styling. Achieving the perfect hairstyle requires both ‘stiffness’ to keep the style in place and ‘flexibility’ to allow it to bounce back to its original shape, even after vigorous movement. However, these two properties have


traditionally been difficult to balance. Lissenare addresses this challenge by enhancing both stiffness and flexibility in hairstyles, thanks to the uniquely balanced functional saccharides produced through Nagase Viita’s advanced enzymatic technology. It also prevents flaking, delivering a smooth, non-sticky texture. In addition to its styling benefits, Lissenare


helps promote healthier hair by repairing internal damage. Recent studies show its potential to restore the keratin structure within the hair, strengthening and revitalizing it from the inside out.


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reduces the formation of advanced glycation end products (AGEs) while boosting antioxidant and detoxification capacities. It protects skin from UV damage, improving density and reducing wrinkles, leaving it healthier and more youthful.


NoPalm Ingredients (EU111) is introducing a fermentation-derived emollient: Revóleo. Offering a natural, upcycled alternative to conventional tropical oils, with deep hydration, extremely soft skin feel, and enhanced spreadability. By leveraging the fermentation of upcycled


food side streams, this ingredient not only delivers a circular and local solution but also significantly reduces environmental impact compared to conventional plant-derived alternatives. This innovative emollient ensures deep


hydration with a rich silky texture. Its mild sensory profile and fast absorption ensure compatibility with a range.


Nouryon (1D20) is launching a variety of ingredients for skin and hair care, all with improved environmental profile. Armocare Aqua 12 surfactant is a non-quat, high-performing


Olvea (1C140) will showcase OLVE’True Macadamia, a 100% pure, natural, and COSMOS-approved oil. Primarily sourced from OLVEA’s integrated supply chain in Kenya, the production process is designed to prioritize sustainability by incorporating circular economy principles, such as upcycling by-products, minimizing waste, and supporting local communities. OLVE’True Macadamia is claimed to be the


most stable vegetable oil on the market. The 100% natural, physically processed oil features a biomimetic composition and a lightweight, non-greasy afterfeel, making it perfect for a wide range of applications.


P2 Science (11F41)


P2 Science (11F41) will showcase its latest globally compliant polymeric emollients for beauty, Citropol DE-4 and Citropol V6, alongside its new Feel Good concept, near the Sustainability Zone. Citropol DE-4 is a unique and


multifunctional high molecular weight emollient that creates rich and luxurious textures. Citropol V6 is a novel volatile emollient blend that combines excellent spreadability with a light, non-greasy feel and a long-lasting comforting effect.


The Feel Good concept showcases the


versatility of Citropol to create a range of elevated sensory experiences. Developed with performance and sustainability in mind, the Feel Good formulations offer feel-good textures that will delight consumers, and sustainable ingredients that you can feel good about using.


Provital (1D90) will unveil a second ecosystem ingredient from its pioneering Triplobiome Technology biotech platform, which combines


March 2025 PERSONAL CARE


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