IN-COSMETICS GLOBAL 2025 PREVIEW HIGHLIGHTS FROM SELECTED EXHIBITORS
AAK (1E30) will introduce LIPEX IllipeSoft FFL, a Fair for Life certified illipe butter from its ‘soft technology’ range. This temperature stable, bloom-resistant ingredient delivers unique structuring properties, as showcased in new vegan-friendly natural skin and lip care formulations. Visitors can also explore how the award- winning shea-based ester, LIPEX SheaLuxe TR, makes an ideal sustainable silicone alternative for hair care applications, discover the problem- solving versatility of AAK’s liquid shea range, and test their knowledge of shea myths and truths. In addition, AAK experts will share insights
into the Sustainability and Technical Seminar Theatres, demonstrating the company’s commitment to advancing sustainable solutions and making better happen in beauty.
ADP Cosmetics (5E141) will launch Micro- Dispersions, a ground-breaking format that simplifies the formulation process and elevates product performance. Designed to address the challenges of working with mineral filters, Micro-Dispersions combine innovation, versatility, and sustainability to meet the demands of formulators and modern consumers. Micro-Dispersions integrate effortlessly into
various bases, eliminating sedimentation and ensuring a smooth texture in final products. By delivering superior protection (UVB, UVA, HEVL, IR-A) with minimal concentrations, they leave room for additional active ingredients. Advanced particle size technology ensures a more natural and transparent finish. Micro-Dispersions are said to align with the industry’s push for eco-friendly solutions, minimizing environmental impact through responsible production and reduced waste. Perfect for hybrid formulas like tinted sunscreens, multifunctional skin care, and vegan-friendly products, they cater to trends such as ‘skinimalism’ and sustainability.
The organisation pledges quality standards
and procedures, proven sustainability and traceability, ethical sourcing (UEBT members), and community engagement through access benefits sharing protocols.
Alchemy Ingredients (3A51) is taking the wraps off Elasoblur, a natural alternative to silicone elastomers. The new ingredient is designed to directly replace synthetic materials to give a soft and powdery feel to skin care products. Based on two powders held in a creamy
balm external phase, the particles work together to effectively fill wrinkles, giving a matt appearance on the skin and around the eyes, with no caking, pilling or flaking. Use in eye cream, concealer, foundation,
general skin care and any application where a powdery afterfeel is required, naturally.
Algaktiv (1D51) is launching Exometics G, a regenerative skin care ingredient, powered by biomimetic exosomes derived from sustainable microalgae biotechnology. These cutting-edge nanocarriers, approximately 150 nm in size, mimic the body’s natural repair mechanisms to deliver growth factors, stimulate cellular renewal, and teach the skin how to heal itself. This marks a paradigm shift in skin care,
moving from simple damage repair to proactive self-healing inspired by processes like wound healing and tissue regeneration. With 17.7 billion vesicles per millilitre, 1,369
identified proteins, and 109 membrane lipids, Exometics G ensures deep, targeted efficacy. Clinical benefits include wrinkle reduction, improved elasticity, enhanced skin radiance, and barrier strengthening, supporting the ‘pre- juvenation’ trend by protecting, reversing, and preventing ageing.
Two Indonesian businesses, Āluān and Forestwise, whose innovative business models are combining ecosystem protection, biodiversity conservation and smallholder replanting with the supply of traceable raw materials, will exhibit their new product offerings that combine traceability and verified nature credits. Āluān is a company with a mission to
conserve at-risk ecosystems and threatened species. Āluān supplies the beauty, personal care and food industry with the highest quality traceable coconut oil from Simeulue Island, Sumatra, Indonesia. Forestwise’s mission is to Stop Deforestation
African Agency for Arid Resources (11A70)
African Agency for Arid Resources (11A70) sources sustainably natural resources from the Arid and semi-Arid areas of East Africa. Products on show in Amsterdam will include frankincense and sweet myrrh essential oil, gum arabic, baobab oil and baobab powder, and nilotica shea butter.
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and create Rainforest Value. Forestwise does this by developing markets for valuable rainforest products including their flagship Illipe butter, an alternative to cocoa butter. Founders Jane Dunlop and Dirk-Jan Oudshoorn will share a booth in Amsterdam (1B30, 1C40). This is an opportunity to chat with leaders in the field of traceability, sustainable sourcing, smallholder agriculture and conservation.
Argeville (12H71) will introduce Blooming Ego, a formulations concept that celebrates
Arxada (2C28)
Formulators are expected to create products with maximum value at affordable prices, while maintaining ease of manufacturing and minimizing the number of ingredients used in the formula. With this in mind, Arxada (2C28) will demonstrate how formulators can create vibrant colour cosmetics with its naturally derived Geomulse emulsifiers. The Swiss company has launched a
lipstick concept ‘Go Bold or Go Home’ that demonstrates the ability to create colour cosmetic products with superior performance and feel, offering additional benefits such as moisturization and film formation, with simplified INCIs, all enabled by its Geomulse naturally derived emulsifiers.
Ashland (5C70) will unveil three new products: Collapeptyl biofunctional, Sensiva SC 50 natural multifunctional, and Texturpure sa-2. Collapeptyl biofunctional is a vegan, 99.7%
natural hybrid of [HA]-collagen peptides mimetic and booster to 20 skin-collagens said to reveal a glass-like glowy skin and correcting wrinkles in just four hours. Sensiva SC 50 natural is a 100% natural
version of Ethylhexylglycerin that serves as a replacement for synthetic type, offering a wide array of benefits. It is a multifunctional solution that not only boosts antimicrobials but protects against malodour, ensuring long-lasting freshness. In addition, this versatile ingredient
March 2025 PERSONAL CARE
the strengths and imperfections of diverse personalities. They include The Sarcastic: an irony lover who hides its genuine emotions behind humour; The Overthinker: a sensitive soul who thinks deeply and strives to turn dreams into reality; The Strategist: someone who thrives on challenges and approaches life with intellect; and The Unpredictable: a spontaneous mind driven by thoughts and moods. Each archetype comes with fragrances and
personal care products such as eyebrow scrub, body oil, serum and shampoo. The Pre-sun Serum, designed for The Strategist, embodies innovation and sophistication. It features notes of summer fruits, water hyacinth, and honeysuckle, offering a sensorial experience. Like this serum, the other applications also tell beautiful stories.
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