42 INGREDIENT CERTIFICATION Using words such as the above may
unwittingly lead to unclear labelling and misunderstanding of the product overall and can have an impact on a brand’s image and creditability. To give a short overview of each term for consideration:
Plant-Based Like ‘vegan’ there is no universal legally binding definition. Plant-based products may contain ingredients from plant sources, but the total composition may include materials sourced elsewhere.
Natural If considering all elements found in nature, this would include animals/animal-derived materials.
Synthetic Although widely perceived as meaning manmade, these substances may still have utilised raw materials which originate from animal sources.
Cruelty-Free
Again, this is not a regulated term. Generally speaking it is taken to mean that no animal
testing has been conducted on the product, however it does not eliminate
the use of animal-derived ingredients in the product itself.
Plant-derived ingredients harvested with the use of animals There are also ingredients that are entirely plant-derived, but the way in which they are harvested sadly makes them ineligible for registration with us.
CASE STUDY
The Cheeky Panda was founded in 2016 when co-founders Chris Forbes and Julie Chen took a trip to China and saw the amount of surplus bamboo, a rapidly renewing, ultra sustainable resource, going to waste. Today the company has over 16 products selling in more than 25 countries worldwide. The Cheeky Panda has been registered with the Vegan Trademark since 2019.
Q. What trends drove you to push vegan messaging for your brand? A. As we began to emerge as a new competitor in the tissue market we quickly realised that none of our competitors were certified by The Vegan Society and this is because many tissue manufacturers still use animal ingredients throughout the manufacturing process. We wanted to set ourselves apart from our competitors and also bring this information to our consumers as it is not something widely reported, and we believe many vegans and vegetarians have no idea their tissue products may not be suitable for their lifestyle.
PERSONAL CARE March 2025
Q. What impacted your decision to register your products with the Vegan Trademark? A. As the first tissue brand in the UK to be registered by The Vegan Society, we wanted to give consumers confidence that our products are free from any animal products and to reiterate our commitment to a happier planet. We do not just love pandas at PandaHQ, we love all animals, and it was important for us to communicate this and to be the go-to brand for vegan and cruelty free household, beauty and baby products. We understand that modern day consumers do not have the time to read the small print and ingredients on products. By having the trademark on the front of our certified products it means consumers can put their trust in us that every Cheeky Panda product on the shelf is suitable for them and their lifestyle.
Q. What was your experience of the certification process? A. The process of certifying our product range was simple and convenient. The Vegan Society offered us support throughout the process,
Examples of this would be the use of
monkeys in coconut harvesting (sadly, still common practice in parts of the world) and pigs, dogs or other animals in truffle-sourcing.
Animal-derived processing aids, auxiliaries or additional materials used during production of ingredients/products As part of our standards, we review the whole manufacturing and development process. This means that even if an animal-derived material used in production is completely removed from a product and is not in the end result – we would be unable to accept this as they were still used. An example of this can be animal-derived
substrates used in the biotechnological production of ingredients. Now we have a better understanding of
materials that may not be vegan, let us take a look into how you can get your products registered with the Vegan Trademark.
Getting certified The first step to getting started is to contact our friendly sales team! Their contact email can be found at the end of this article. All quotes are tailored to your individual business and requirements - we work with all businesses, from small startups to multinational brands and we regularly certify raw materials across a range of industries. Once the registration fee has been received
your application is allocated to one of our expert certification officers. Your officer will provide guidance on how to submit your
which made working with them a delight. We have had to add new items to our range on a regular basis and it is reassuring for us to know that The Vegan Society is on hand to help at any time.
Q. What benefits has working with the Vegan Trademark brought to Cheeky Panda? A. Working with the Vegan Trademark has supported our product in reaching a wider audience who have the same beliefs and values as we do at PandaHQ. We have enjoyed building a relationship with the Vegan Society to see how we can support each other moving forwards.
www.personalcaremagazine.com
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