IN-COSMETICS GLOBAL 2025 PREVIEW


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in-cosmetics Global 2025: top bill in old Amsterdam


Roziani Zulkifli - in-cosmetics Global event director Tim Probert – Editor, Personal Care Global


The 2025 edition of in-cosmetics Global, the leading global event for personal care ingredients, will bring over 1,000 exhibitors and nearly 12,000 attendees to the RAI Amsterdam, the Netherlands, on 8–10 April. This year’s show is poised to be one of the


most international events to date, featuring exhibitors and attendees from Europe, Asia, and the Americas, showcasing the industry’s latest advancements in science, innovation, and sustainability. This year, the organisers will debut the


Testing & Regulation Forum, in partnership with Skinobs (see Interview, page 16). The forum will bring together experts to discuss the latest updates in compliance, testing, and safety, providing attendees with insights to navigate the ever-evolving regulatory landscape.


Global spotlights Industry leaders such as BASF, Lubrizol, Symrise, Lucas Meyer Cosmetics by Clariant, Givaudan Active Beauty, Ashland, Evonik, and Croda will be among the prominent names featured at the event. Complementing these big players will be over 170 new exhibitors in the First Time


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Exhibitor Zone, including Tiny Cargo Company, Nanopharma, Bio H41, Melt& Marble, LanzaTech, Vollmens Fragrances, Exolitus, and more.


Marketing Trends Theatre Attendees will learn from leading analysts, researchers, scientists, marketing experts, and company founders about the latest cosmetic industry trends and consumer insights in the Marketing Trends Theatre. To meet high demand for the sessions, priority seating and visitor upgrades will be available to ensure attendees can secure their seats, beat the queues, and not miss key findings. Day one will open with Emilie Hood, beauty


and consumer health consultant at research house Euromonitor International, in the opening session, ‘Beauty Outlook: Innovation in Personal Care’ highlighting how beauty brands position their benefits and speak effectively to consumers. Nikola Matic, vice president of chemicals


and materials at Kline, will present ‘Ingredient Trends: Navigating the Challenges of Emerging Trends.’ The session will explore how ingredient suppliers have adapted to cost sensitivity, supply chain disruptions, and the demand for


natural and sustainable solutions. It will also address challenges like sourcing issues, imports, competition, and costs, along with proven strategies to overcome them. Day two will feature experts discussing


dermocosmetics, science of haircare, biotechnology, fragrance, and many more emerging trends. The panel session, ‘Dermocosmetics Debate: The Science-Driven Evolution of Skincare,’ will highlight how dermatological influence and science-led innovation are redefining skincare. Denise Herich and Jennifer Stansbury,


co-founders and managing partners of The Benchmarking Company, will present ‘Fragrance Frenzy: Scents & Emotions Consumers Crave from Your Brand,’ diving into how consumers want to feel when using scented products and discuss current fragrance preferences, purchase drivers, and influencers behind trying and buying scents. The final day of the event will feature


experts from Mintel, Euromonitor, Natura Bissè, Keune Haircosmetics, Croda, and more, discussing areas such as the business of beauty, digital transformation, Gen Z beauty consumers, and other emerging topics.


March 2025 PERSONAL CARE


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