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IN-COSMETICS GLOBAL 2025 PREVIEW


approved. Jaka has comprehensively analyzed the


irritants that may cause skin redness and adopted a ‘4-Tier Model’ to mimic redness condition. This model covers contact irritation, allergic irritation, temperature-induced irritation, and stress-induced redness. Additionally, Erythcalm innovatively targets and regulates the EDNRA and ADRB2 receptors and comprehensively constructs overexpressed cell lines to highly replicate the cellular response process after skin irritation. In terms of production, BiphaGDE and


MIPuriTec technologies are utilized to efficiently enrich the active ingredients in Saururus chinensis in a single step. In formula applications, Erythcalm is effective in low dosage level. With just 0.5% dosage level, it can rapidly soothe skin redness caused by various irritants within 15 minutes.


Kao Chemicals Europe (2B50) will launch a new range of concentrated surfactant blends offering ideal properties for the creation of mild, high-performing, and sustainable personal care products. The ingredients are designed for easy


incorporation into formulations through a cold process, reducing energy consumption during manufacturing. This approach not only simplifies the production process but also aligns with the creation of gentle and environmentally friendly consumer products. Visitors to the Kao booth will also have the opportunity to explore its mild cleansing formula kit, enhanced with Kao’s unique ‘Fragrances Touch’. Join its technical seminar to know more about this new mild product range and how can they benefit formula creations.


Lipoid Kosmetik (1E20)


the NFκB pathway while activating the antioxidative NRF2 pathway to reduce oxidative stress. This dual-action mechanism minimizes skin damage, fortifies the skin’s defence system, and promotes barrier repair, offering a comprehensive solution for inflammation, and skin barrier regeneration. Peeling Complex is an innovative ingredient


that combines citric acid (AHA), gluconic acid (PHA), and amber acid (DCA) in a balanced, ready-to-use formula. This powerful blend offers complementary exfoliation effects that provide both immediate and prolonged results across all skin layers. Peeling Complex can be used in both


leave-on and rinse-off formulations, ensuring optimal results for various skin types and offering consumers an effective yet skin-friendly solution for smooth, radiant, and youthful- looking skin.


LipoTrue (1A80) is launching a peptide designed by artificial intelligence that activates autophagy, the cell’s natural recycling system. This intelligent autophagy clears damaged components within cells, enhancing cell’s longevity and deeply rejuvenating the skin, leaving it smooth and radiant. Also on show will be Epitensive EVO, a


biomimetic protein cultivated through vertical farming. This advanced active ingredient acts as a powerful structural protein booster, reigniting cell metabolism to restore the skin’s natural glow and deliver a smoother, youthful look. Additionally, LipoTrue is redefining the origin


Libra Speciality Chemicals (3A70)


Libra Speciality Chemicals (3A70) will showcase Librateric Low Salt Betaine, which eliminates the need for traditional surfactants like Sodium Lauryl Ether Sulphate (SLES). With a high natural content, Librateric: Low Salt Betaine serves as a flexible primary surfactant. Its specialised production process significantly reduces wastewater compared to conventional methods, aligning with green chemistry principles and minimising environmental footprints.


Lipoid Kosmetik (1E20) will take the wraps off MorinGuard and Peeling Complex in Amsterdam. MorinGuard contains moringin, a powerful bioactive compound that delivers exceptional skin care benefits. It combats inflammation by inhibiting


PERSONAL CARE March 2025


of hyaluronic acid (HA) with a full-spectrum ingredient sourced from bacteria that naturally produces HA. This innovative solution works across all skin layers, plumping and hydrating from within. It delivers multi-size HA molecules while boosting the skin’s ability to synthesize its own HA, offering a comprehensive hydration revolution.


Lucas Meyer Cosmetics (1D30) will unveil two launches: Melicica and GlowCytocin. Melicica, a unique Australian Jelly Bush honey extract, offers a new and natural alternative to effectively manage scars and damaged skin from within. It actively modulates key gene expression in skin healing, empowering and optimizing the body’s natural repair processes. Clinically tested on skin phototypes II to VI and baby skin, Melicica delivers visible results for everyone:


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reduced appearance of scars and imperfections, smoother texture, a luminous and even complexion, and diminished appearance of redness. Extracted from hyacinth, a plant symbolizing


love and happiness, GlowCytocin targets oxytocin receptors in the skin, biomimicking oxytocin’s effects. This promotes the proliferation of dermal fibroblasts, improving skin’s firmness and elasticity, like oxytocin. It also protects sensory neurons from stress, boosting their growth and density, resulting in heightened skin sensitivity to pleasurable sensations. Additionally, GlowCytocin alleviates stinging sensations and provides a calming effect. By enhancing skin quality, soothing irritation, and increasing sensitivity to affective touch, GlowCytocin helps men and women achieve radiant and glowing skin, recreating the appearance and feel of being in love.


Mamta Polycoats (12G30)


Mamta Polycoats (12G30) is showcasing diisopropyl adipate (DIPA), a low-viscosity, colourless ester with extensive applications across various industries. Known for its excellent solvency and emollient properties, DIPA is prized for its non-greasy texture and ability to enhance product spreadability. It is commonly found in skin care products,


sunscreens, and makeup, where it conditions the skin and serves as a carrier for active ingredients. Its light texture makes it ideal for hair care products, leaving a silky, non-sticky finish.


Metanovas Biotech (EU2) will introduce MetaTlr, a cutting-edge cosmetic peptide designed to help soothe skin irritation and support a balanced skin microbiome. It works by reducing the visible effects of environmental stressors such as UV exposure and pollutants. MetaTlr helps minimize the appearance of


redness and discomfort while supporting the skin’s natural defense mechanisms. Laboratory studies demonstrate that MetaTlr reduces the growth of unwanted bacteria like S. aureus and P. acnes, promoting a healthy-looking skin barrier. It helps calm visible signs of inflammation by


regulating pathways involved in skin sensitivity. MetaTlr has also been shown to visibly reduce


www.personalcaremagazine.com


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