28 IN-COSMETICS GLOBAL 2025 PREVIEW


in bio/medical laboratories. Its full spectrum ability can measure 48 discrete frequencies for all cell cultures in just 100 seconds, while its transepithelial/transendothelial electrical resistance (TEER) can measure at 12.5 Hz and 1000 Hz available in only 15 seconds. Meanwhile, its unique patented TiN coated


electrodes (Titanium Nitride) offer a significant improvement in signal quality, and it is compatible with many standard well plates.


Curie Co (EU135) will take the wraps off AmpliPQ, which offers a modern twist on a proven preservative. AmpliPQ is a water- soluble, multifunctional system that harnesses conscious chemistry to extend the protection power of sodium benzoate at neutral to elevated pH levels. AmpliPQ delivers broad-spectrum


protection, a much-needed fit for the ever- changing regulatory, retailer, and consumer landscape. Sodium benzoate has been a trusted preservative since 1909, favoured for its eco-friendly profile, yet its effectiveness has historically been limited by pH until now. It enhances the microbial effectiveness of sodium benzoate up to pH 8.5, ideal for a wide range of beauty and personal care applications, including rinse-off and leave-on.


Dermaclaim Lab (12D81, Testing Zone) is a dermocosmetic testing laboratory focused on the substantiation of efficacy claims for active ingredients and end-products, through in vitro bioassays and clinical tests in human volunteers, located in Valencia, Spain. The company offers a catalogue with more


than 100 in vitro bioassays and 45 clinical tests, to substantiate efficacy claims for manufacturers all around the globe. Founded in October 2021, the Spanish laboratory is growing fast with more than +650 projects performed and +1.000 samples tested, for 140 different international clients.


Ellead (12E55) is a leading company providing in cosmetic human application testing and bioresearch in Korea. It recently announced the publication of a paper on its 3D hair follicle organoid growth testing service in the international academic journal Biomaterials Research. Through this, the company has secured the


credibility of its innovative technology and is gaining market attention by collaborating with various clients. This service is based on the latest technology that can rapidly analyze over 100 results for one substance intended to promote hair growth, providing experimental results within two weeks. This cutting-edge technology offers the most effective and efficient screening service for hair growth ingredients with reliable results.


Enantis is inviting visitors to its stand EU137 to explore how its FGF10-STAB bioactive polypeptide can empower brands to deliver cutting-edge hair care solutions that customers will love. Known for its powerful ability to


PERSONAL CARE March 2025


stimulate hair growth, FGF10-STAB energizes keratinocytes, boosts keratin production, and supports hair follicle regeneration. The result? Healthier, stronger, and more vibrant hair. Enantis says the bioactive polypeptide has


unmatched stability, outperforming the native FGF10 protein. This stability means formulations deliver consistent, effective results, making it the perfect addition to premium hair care solutions.


Its best-selling products include essential


and vegetable oils, butters, plant extracts, Hormo Fruits, fragrances, distilled waters, and vitamins—offering solutions for consumers who value product quality. In Amsterdam, Esperis will showcase the company’s evolution, with a particular focus on the significant change that took place earlier this year: the relocation of its headquarters. Additionally, the company will present


Active Line, which includes three active ingredients for skin care products and three active ingredients for haircare products. These actives offer innovative solutions that perfectly fit modern cosmetology, enabling formulators to meet new trend and market need.


Enantis (EU137)


Entekno Materials (EU21) will showcase its MicNo range, which the Turkish firm says represents a significant advancement in pigment technology, delivering unrivalled performance and innovation for cosmetics and make up formulations. The MicNo pigment series particles are designed, micron size hexagonal particles which are composed of fine primary particles. They are tailored to have the advantages of both micron and nano-size particles, while mitigating their disadvantages.


EOP (11A20) will take the wraps off Piper Aduncum. Derived from the Piperaceae family, it offers exceptional properties and eco-friendly appeal. Its antioxidant power protects skin from oxidative damage, combatting free radicals for a youthful, radiant complexion. It also offers anti-inflammatory benefits that


soothe irritation and redness, making it perfect for sensitive skin solutions. Its wound-healing properties support skin repair and regeneration, ideal for restorative skin care products. In addition, its antifungal defence enhances formulations with natural protection, promoting balanced skin health.


Eurofins (12C60) will highlight nanoparticles. Found in sunscreens and anti-ageing products, they enhance active ingredient delivery, formula stability, and product textures. However, their use, whether intentional or not, presents significant challenges for manufacturers, particularly regarding compliance and safety. Under stringent requirements, such as


Regulation (EC) No 1223/2009, the use of nanoparticles in cosmetic products mandates pre-market authorization, supported by rigorous safety and efficacy assessments. Navigating this intricate regulatory framework necessitates the implementation of robust, precise analytical methodologies to detect, characterize, and quantify nanoparticles. Eurofins Cosmetics & Personal Care offers


industry-leading expertise with tailored tests to characterize nanoparticles such as titanium dioxide (TiO₂) and zinc oxide (ZnO). Through advanced protocols and a global network of laboratories, Eurofins supports manufacturers in ensuring product safety, efficacy, and full regulatory compliance.


Evolved By Nature (2A41) will introduce Activated Silk KDF-₂, a first-of-its-kind natural keratinocyte differentiation factor peptide. This advanced skin care ingredient supports natural processes to promote the formation of a hydrated epidermal layer, rapidly counteracting modern levels of UV exposure and oxidative stress. It is the fourth peptide to be launched on


Evolved By Nature’s naturally derived and science-backed Activated Silk platform for skin care. Activated Silk KDF-₂ is said to be a breakthrough ingredient, purposely developed to help skin adapt to today’s evolving environmental challenges. It is specifically designed to support


Esperis (3B40)


Born in 1922 in Milan (Italy), Esperis (3B40) has been synonymous of innovation and excellence in the research, development and production of high-quality raw materials.


natural regeneration and protect the skin from oxidative stress damage, which can cause a range of issues such as dullness, uneven complexion, hyperpigmentation, discoloration, accelerated signs of ageing, inflammation, and atopic skin issues. Offering a proactive and preventative approach to modern skin care, Activated Silk KDF-₂ helps to cycle out the signs of older or damaged skin cells and supports a more robust and protective skin barrier.


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