Biting the Big Apple 3
The US Toy Industry Association’s (TIA) 111th American International Toy Fair returns on February 16-19, 2014. Toy World reports.
0,000 toy professionals from around the world will flock to New York City in February to spot the latest trends, meet international buyers and sellers, and attend business-building educational and networking sessions.
The show will cover a record-breaking 400,000 net square feet of exhibition space featuring 150,000 toys, games and youth entertainment products from 1,100 companies. The American Toy Fair is also increasingly
international with registered international visitors currently 18% up on last year. The show attracts 1,000 global media representatives and toy buyers from over 100 countries. What makes the show different from the
European toy fairs is the fact that it’s hosted in the heart of the massive US market. Valued at $22b, the American market is 4½ times greater than the next national marketplace. That makes the show a real magnet for toy companies launching new products – an estimated 7,000 products are unveiled for the first time at Toy Fair each year – and perfect for retailers keen to catch first sight of the ‘next big thing’. The event also offers robust educational programming on the following subjects:
Trend-spotting To support trend-spotting at the show, the US Toy Industry Association will unveil the trend developments for 2014 to guests on the second day of the show (Monday, February 17th). This will help international buyers not only stay ahead of key developments, but also identify the trend- matching toys which can be found on the show floor.
96 Toyworld
Regulation and markets The TIA is also eliminating the non-member fee for Toy Industry Association’s Toy Safety Compliance Update. This means more registrants than ever can participate and stay up to date with the latest US toy safety regulation – crucial for those keen to sell product into the US market. For those keen to capitalise on other major and
emerging markets, there will be presentations of the findings of two TIA-commissioned studies on the toy industry and marketplace in China and Brazil.
Speciality and independent retailers The free-to-attend “Independent Thinking” sessions are held throughout the show. These are tailored to independent and specialty retailers, with topics such as “60 Promotions in 60 Minutes” designed to help them grow their businesses and attract shoppers to their stores.
Inventors and designers 2014 marks the 10th anniversary of Creative Factor, a complimentary educational series that provides information specifically of interest to toy inventors and designers. Experts in various fields share insights into starting a business, negotiating agreements, protecting intellectual property and more.
Licensing TIA’s Licensing Content Connection is specifically geared toward licensors, licensees, brand owners and entertainment executives. Its agenda will include a workshop on ways to build a successful licensing program. This will see participants working in teams to develop a hypothetical licensing program that will be evaluated by peers and a panel of licensing experts. There will also be a “Licensing 101” session examining fundamental licensing issues presented by Advanstar, organisers of the US-based Licensing Expo and UK-based Brand Licensing Exhibition. Additional programme speakers will offer tips on licensing
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