ToyFair2014 Famosa
Stand Gallery 400
07919 541 116 |
www.famosa.es/en/ Pinypon, the range of interchangeable mini dolls and playsets is making a comeback for 2014. The only dolls with removable hair, head, body and accessories, plus double sided faces with different fun expressions to add to the dress up fun, Pinypon will be launched with new pricing, new features and an aggressive marketing campaign. A heavyweight TV campaign is planned for Spring/Summer 2014, and tactical
promotions will also be put in place to encourage multiple purchases including a BOGOF deal to re-launch the brand. Nenuco, the doll and playset brand from Famosa, sees further line introductions for 2014 following the launch success earlier this year which saw ‘Sleep with me’ Cradle sets selling out across UK retail. Already successful internationally, the products come packed with unique accessories which enable young girls to have the closest experience to playing a ‘real mum’. There’s a broad variety of price points and play patterns within the collection enabling little girls to nurture, care for and have hours of fun. Key lines for 2014 will include the Nenuco Won’t Eat set – an interactive doll who turns her head when ‘mum’ tries to feed her, encouraging even more realistic role play with humour mixed in. Nenuco Won’t Eat is available from January 2014 carries a suggested retail of £29.99 and is supported by a strong TV campaign for Spring across terrestrial and satellite channels.
HERO product
Famosa’s hero product of Olympia 2014 will undoubtedly be the Pinypon Dolls - it will be the must-have Easter collectable and with a TV-advertised BOGOF and an SRP of £2.99 consumers will be collecting them in their masses. Nikki Jeffery, UK marketing manager
Golden Bear
Stand E69 01952 608 308 |
www.goldenbeartoys.co.uk
Golden Bear will be showcasing pre-school brands from CBeebies to Disney’s latest launch of Henry Hugglemonster. For pre-school vehicle requirements, Golden Bear has everything on offer from the new V-Dubs range of VW campervans and Beetles, to the Go Mini and newly refreshed My 1st JCB ranges. Having acquired the master toy licence for Disney pre-school property
Henry Hugglemonster, Golden Bear will launch a collection of toys encompassing all of the favourite characters from the show. Henry’s Roarsome and Summer’s Super Scooters are push-along toys and come complete with phrases from the show and detachable, articulated fi gures. The 25cm Talking Plush, available as Summer and Henry, brings the key characters to life, whilst the Huggle-House Playset features interactivity, including Henry, Summer and Ivor fi gurines and various accessories. The company is set to launch a new collection of toys based on the little
yellow Bugs signifi cant to the CBeebies brand. The yellow CBeebies Bugs feature across both the TV channel and website. The range features fun games and soft plush including the Giggling Bugs which bring the characters to life with eight different styles to collect. Additionally, the Sweet Dreams Bug is an interactive plush that glows and sways whilst playing the night time tune featured on CBeebies for the past 10 years. Woolly and Tig, Something Special and In the Night Garden continue to
grow, offering play value for pre-school children. The In the Night Garden Ninky Nonk Musical Activity Train offers a complete playset with lots of features. It also comes in individual sections, including a shape sorter and stacking blocks plus lights and sounds. Read Along with Woolly is a new addition to the Woolly and Tig collection, whilst Something Special will have lots to offer retailers with a whole host of new lines. Toy Fair will be the fi rst opportunity for many to see the new V-Dubs range, a pre- school collection based around the world
138 Toyworld
class brand, Volkswagen. The range consists of vehicles for boys and girls aged 3-6 years, including the iconic Volkswagen Beetle and Campervans. Each vehicle is
fully customisable using the themed sticker sheets included. Go Mini is set for action with the new Turbo Pullbacks Stunt Set. Each car has a high speed pullback unit to race over the ramp, jump tyres, or crash into them for fun. The Power Boost Racer Assortment Mini s are styled on a high-speed track race car. With striking graphics, they feature a power boost button. My 1st JCB will also see a major refresh for Autumn/Winter 2014, with
colours, new logo and new packaging. The new Big Wheelers feature Joey JCB and Doug Dumptruck and bring outdoor play to the range. Sooty will join Golden Bear with a new collection aimed at children aged
2-6 years, and with awareness across all generations, the new Sooty, Sweep and Soo puppets will appeal to people of all ages.
HERO product
Look no further than the In the Night Garden Pull Along Ninky Nonk Musical Activity Train for the wow-factor – at an amazing 70cm long, this playset offer four products in one with a dazzling array of features including a shape sorter, stacking blocks, pop-ups and opening doors with sounds, lights and activities galore – a fantastic gift and perfect for little hands! Christine Nicholls
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