Hotproperties
Fireman Sam has been racing to the rescue of his friends and colleagues in all sorts of perilous situations for over 25 years. Based in the Welsh village of Pontypandy, Fireman Sam is a pillar of the community and the hero of every rescue. Fireman Sam continues to be the number-one-
rated show for children aged 4–5 in the UK on Cartoonito, and the channel is due to premiere season nine in Spring 2014 unveiling new characters, vehicles and destinations. The new series will be supported digitally by a new microsite and social media activity. In addition, a range of tie-in products linked to the new series will roll out at retail across publishing, toys and home entertainment. They will be accompanied in the Autumn/Winter by a new apparel range based on the new-look trend guide.
With a continual presence on Cbeebies and over 10m hits on BBC iPlayer, Cloudbabies is fast becoming a firm favourite for pre-schoolers, regularly winning their transmission slot. Internationally the series has sold to over 10 territories including ABC in Australia and most recently KiKA in Germany. Since its launch in Australia over 201,000 viewers tune in each week, making Cloudbabies one of the consistently highest rating pre-school programmes. Cloudbabies continues to perform well at retail with the master toy line widely distributed by Vivid Imaginations. Penguin is behind a solid publishing programme, Ackroyds has nightwear with Mothercare, and Abbey Home Media currently has two DVDs in stores. Immediate Media continues to feature Cloudbabies in CBeebies Weekly, and has a Cloudbabies Special magazine out early 2014. Studio Liddell has developed an app with Hoho Entertainment that was launched late November 2013. Other licensees include Century Books, MV Sports and Hallmark. With Hoho Entertainment planning to extend the
reach of the brand into nursery and infant product ranges, the brand looks set to become a well- established classic.
The Sarah & Duck plush toys from Posh Paws will debut at Toy Fair. The range includes a small talking Sarah who says, “Come on duck”, and a small Duck who quacks. In addition, a larger version of Duck will also be available when the range goes on sale in early 2014. The toys will encourage young children to recreate Sarah & Duck’s adventures at home and will be launched to coincide with the release of the Penguin Book range, BBC DVD and a CBeebies Special Magazine from Immediate Media launching in the Spring.
Infant and pre-school brand Fisher-Price 72 Toyworld
continues to build on its successful product launches, hot licences, innovation and extensive marketing campaigns.
Toddler Time was conceived and first published by The Creative Studio and began as an interactive book, Toddler Treasury, which was quickly followed by Toddler Christmas. The books are led by toddler twins Amy and Archie, and are illustrated by Katie Saunders. They feature contemporary artwork that combines bold colours and mixed patterns. Targeted at toddlers and road-tested in nurseries
at every stage, the Toddler Time books are intended to both entertain and inform. The key learning opportunities are identified at the start of every book to ensure that the toddler is learning in the right way. The aim is for toddlers and parents alike to have fun sharing each book. The Toddler Time series has taken the UK and
overseas book trade by storm having already sold over 240,000 copies across 16 languages. Now the Toddler Time franchise is gearing up to expand the current offering into a full series of new book formats which are set to hit the UK, USA and a number of other international markets in the next 12 months. Hoho’s licensing and merchandising strategy is
to work with key licensees and retailers to develop a focused range of merchandise that is in keeping with the books’ brand values and faithful to Katie’s illustrations.
Octonauts kicks off in early Spring when Captain Barnacles and the crew will be returning to Sea Life centres across the UK with a bigger and better offering, including meet and greets, green screen photo opportunities and even birthday parties. In
addition to the range of existing toys, master toy licensee Fisher- Price is offering a new range of pocket-money priced Gup Speeders for fans to recreate the fast-paced adventures at
Toddler Time
Fireman Sam
home as well as the Gup R and an Octo-max suit featuring Tweak. New licensee Konfidence will launch a range of swim accessories to help Octo- cadets earn their fins.
2013 saw Emmy award-winning Bubble Guppies become the number three show on Nick Jr in the UK for boys 2-6 years old. 2014 will see brand- new episodes appear, including unique specials, which will appeal to fans young and old. The show’s musical approach to everyday learning will continue to be echoed by a new toy range launched in Spring/Summer by Fisher-Price.
Following a new on-air look in 2013For Dora the Explorer, this year will see new episodes and specials packed with problems to solve and new friends to make in her magical world. 2014 will be a key year for Dora as it builds to the launch of Dora and Friends in 2015, a pre-school series from Dora’s original creative team that sees her grow up into a
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