Hotproperties Classic
Looney Tunes Active is a marketing initiative that encourages children to lead a healthy lifestyle. Warner Bros recently signed a new co-branding partnership with the NBA and its appeal continues to grow with food and beverage categories growing across the EMEA region. France’s Systeme U private label range has racked up more than 50m sales to date, for example.
DC Super Friends captures and stimulates the imagination of 2-5-year-olds with their own versions of the superheroes. Fisher-Price drives massive support in the toy category with its DC Super Friends line and popular co-brand Imaginext. Aimed squarely at pre-schoolers, it is now growing region-wide with apparel deals and a strong publishing programme with over 2m books sold to date. Other strong categories with boy appeal that Warner Bros has earmarked for this property include apparel, home furnishings, publishing and health and safety products.
Scooby-Doo is on air in 20 countries and available 50 times a day worldwide. It’s a brand defined by massive viewing numbers, and is a hit year-round at retail. For example, one Scooby-Doo toy is sold every two minutes in the UK. Warner Bros is developing the Scooby-Doo
Laugh-out-loud funny and relentlessly locked in combat, Tom and Jerry’s special brand of visual comedy transcends language, age, geography and culture. Tom and Jerry’s strong TV exposure across the EMEA region has created huge demand for products. 2014 sees the launch of the new Tom and Jerry Show, comprising 22 episodes, each made up of two 11-minute shorts, one of them a classic story line and the other set in one of three new worlds: Witches Cat, The Lab-Mouse or the Cat and Mouse Detectives. Giochi Preziosi is the master toy licensee with playsets and figurines. Hero products include the Classic Chaos and Tag Team
figure assortments, Madness Mayhem playsets and Whack and Win action games.
The Looney Tunes are loved by children and adults for their funny, outrageous characters and high- energy performances. Following the successful launch of the new Looney Tunes Show (now in its second season), Warner Bros is committed to delivering new Looney Tunes content across the different creative programmes for the brand - The Looney Tunes Show, Looney Tunes Classic and Looney Tunes Active. Licensees are building comprehensive product lines – Character Options has a new construction line and a feature plush line, while new publishing partners Panini and Edizioni Playpress have launched products. EMTEC delivered over a million USB keys featuring Looney Tunes characters in its first year. The Vintage Looney Tunes programme has
inspired on-trend apparel at Benetton, Zara, Iceberg and Oysho, and 10m items of Looney Tunes Classic apparel have been sold across EMEA.
franchise continually. Recent initiatives include a direct-to-DVD animation with WWE and a new- look puppet Scooby-Doo featuring in a direct-to- DVD movie launching Easter 2014. There will be new retail ‘playtime’ concepts designed to promote the toy lines and Warner Bros is working with Zappar, a new augmented reality programme for the brand. Scooby-Doo Live is back on the road. After touring France and Italy in 2013, the live show comes to the UK in Spring 2014.
2013 was a busy year for Britain’s longest-running children’s TV star Sooty. The brand had much to celebrate on its 65th Birthday, including its latest series on CiTV and ITV becoming a ratings hit, signing agreements for master toy and apparel licences and launching a 100-date UK-wide tour. 2014 will see fashion lines on sale, with ASDA launching its range of girls’ t-shirts this month, and Golden Bear’s new plush toys are set to appear in stores over the Summer. Audience figures from series two have exceeded expectations, making The Sooty Show the
90 Toyworld
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