ToyFair2014 Interplay
Stand G10
01628 488 944 |
www.interplayuk.com The Wild Science collection has undergone a complete makeover for 2014 with fresh new packaging for a new look. Plus, for Spring/Summer 2014, the Lip Balm Laboratory will join existing best sellers Magic Nail Lab, Perfume Lab and Bath Bomb Factory. Boys will not be disappointed either, with the new look Weird Slime Laboratory and Hyperlauncher Rocket Ball Factory also available. Interplay’s award-winning myStyle craft and jewellery range will see some new additions, including the Festival Jewellery kit, an edgy Shrink-it Jewellery kit and the vibrantly coloured Super Loop Bands kit. This popular collection continues to move with the fashion trends each year and will hold its price points from £8.99 through to £19.99. The My Living World collection has enjoyed success in 2013 following its
re-launch with naturalist Nick Baker. The three new kits, Ladybird World, Spider World and Snail work have proved extremely popular and the range will see a new addition for 2014, Butterfl y World. Interplay and Nick have worked hard to create the best nature kits on the market with their efforts being recognised when the range was judged as the Winners of the Creative Play outdoor toys awards. A new brand for Interplay is GoldieBlox, a concept that combines a book series, featuring Goldie the inventor, with a variety of construction sets. Developed by female engineer Debbie Sterling, the range is designed to inspire other girls to follow in her footsteps. Each set includes an illustrated story book and a sizable construction project based on the story line. Priced at £14.99 to £24.99, the launch series will have three GoldieBlox sets to choose from, Spinning Machine, Parade Float and Dunk Tank. Interplay will also reach out to a younger audience this year, with two new collections, Craft Box and Mr Men & Little Miss, developed to inspire Key Stage 1. Craft
HERO product
Goldie Blox is my hero product for 2014 because it’s new, controversial and for girls who are more than just princesses! Ross Ainsworth - Managing director
Box, a range aimed at children aged 4-6 years, will include twelve different creative craft activities with SRPs of £8.99 to £9.99. Titles include Paint & Play Ponies, Make your Own Sparkly Jewellery and Make Your Own Pop-up Thank You Cards to name but a few. Completing Interplay’s brands are Rivetz, Technokits and Craft Party which continue to offer retailers a selection in the science, craft and construction categories. All new and existing ranges will be supported with a variety of TV advertising, PR, and print campaigns designed to heighten awareness with the target audience.
Simply select a category card and roll the dice...
BEIJING
The first player to shout a word containing all the letters wins the card!
Twitter: @brainboxgames 172 Toyworld
For full range visit:
www.brainbox.co.uk 01494 538999
NOW IN STOCK! Order today!
NEW! 2014
£9.99 SRP
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