ToyFair2014
Spin Master fl ies high following Flying Fairy’s phenomenal launch
Stand E131 01628 535 000 |
www.spinmastertoys.co.uk
2013 win. The Flutterbye range will continue to expand to include two new items in Spring – the Dance & Fly Fairy and the Surprise Butterfly Book. In addition, a new light pink and blue Ocean Breeze Flying Fairy will join the lineup. Further Flutterbye lines will also be launched in the Autumn, all supported with a full-year programme of TV, PR and marketing activity. With the anticipation surrounding
A
Dreamworks How to Train Your Dragon 2 film release, which hits cinemas July 2014, Spin Master has captured the essence of the film and its heroes and villains in the extensive product range. Spring will see the launch of the Hatching Dragons, pocket-money-priced Dragons in a dissolving egg which hatch when this disintegrates in water to reveal a miniature dragon. Flying to a height of 50 feet and distance of over 150 feet, the Real Flying Toothless is self- powered and performs stunts whilst flapping his wings.
After another strong year, bolstered by the Air
Hogs AtmoSphere, three new items will launch in Spring. The Titan is a massive 90cm glider, no batteries required, is powered by the thrust power of your arm and great for the outdoors, putting paper planes to shame. The new Zipwing is an easy-to-launch, 55cm wingspan, battery-powered glider that can smoothly glide across incredible distances. Two of the most popular spy accessories launch in Spring. Spy Gear’s Undercover Spy Pen is disguised as an everyday working object, but also records and plays back audio recordings. The pen has a red LED light for spotting targets in the dark and is a handy refillable pen for making surveillance notes. All spies wear sunglasses, even on the darkest days, and the Spy Gear Video glasses have a built-in camera which can record 20 minutes of video or take up to 2000 images. Tech Deck is going to sport a new look for 2014 which focuses on the brand being number one in the fingerboard market; with real licences from real skateboard companies with endorsement from the coolest skaters across the globe. There will also be a range of boards and parks featuring entertainment licenses which will appeal to the Tech Deck collector and licence collectors as well as new parks from Ryan Sheckler and host of new boards to collect from the world’s hottest skateboard companies. Tech Deck Scooters has
126 Toyworld
fter a phenomenal launch year in 2013, the Flying Fairy by Flutterbye is expected to continue its success following its Dream Toys
had a fantastic first season, and will see the arrival of more new designs and licenses for Spring 2014. Flick Trix BMX Bikes also continue to consistently perform well in the market. The expanding range of Spin Master Games has experienced a positive 2013, with
excellent sales coming during the Christmas period. The popular range of Hedbanz
and Disney Hedbanz continued to perform strongly as did the new game Boom Boom
Balloon. These will be available in Spring 2014 with lots more new
games joining the range in the Autumn.
HERO product
Flying Fairy by Flutterbye has been an absolute winner for Spin Master worldwide in 2013 – but you will have to come to Stand E131 to see what surprises we have in store for 2014! Emma Eden - Brand manager – Flutterbye
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