ToyFair2014
Character Options presents selection of new and established properties
Stand E119 0161 633 9800 |
www.character-online.co.uk
C
haracter Options has combined virtual and real worlds when Minecraft joined its collection in late 2013. Continuing to feed the demand for products by fans, the new Spring 2014 wave will see Series 2 of the Overworld
collection including 3-inch action figures, plush and paper craft and a new themed series which is top secret. For Doctor Who fans a 12th Doctor has now been unveiled, and the fair display will now include a new collection of Doctor Who Electronic Screwdrivers and Regenerated 12th Doctor Action Figures which are to be released in February. The teams’ ongoing development of the Series 8 collection of 3.75-inch action figures will also be unveiled, albeit with some top secret extras based on the new TV episodes. The Character Building Micro-figures in Display
Brix is already available in the SportsStars series, but the whole Character Building portfolio is to receive the Display Brix treatment. The result will be wall-like displays of micro figure collections. ChillFactor will continue, and the launch of
the Colour Blast range and the ChillFactor Ice Cream Maker in January will be followed by a range of new items for the second half of the year. The marketing strategy for this brand will also continue across both kids and adult sectors, with demonstrations at consumer shows being key to the plan.
In creative play there will be Cra-Z-Art
Shimmer and Sparkle, the umbrella brand that includes the Cra-Z-Loom Jewellery Maker, which weaves multi-coloured rubber bands together to make bracelets, rings, necklaces, belts, chains, and more. Cra-Z-Loom has already enjoyed success in the US and was launched in December 2013. The success will be enhanced with other concepts in the collection including the Designer Nail and Body Art Studio and Twist ‘n’ Wear Fashion Maker. The big news for Pre-School is that
Weebles are back. The first Character Options’ Weebles to be produced will be presented at Toy Fair and will feature Peppa Pig, her brother George and friends. The launch range will include a Peppa Pig Weebles characters, a train, a car, and a Weebles Playhouse that features a slide, swing and roundabout. This new Peppa Pig offering will complement the rest of Character’s Peppa Pig toy collection, but will also reach out to an extended younger audience of 18 months and over.
The company is also launching a brand new pre-school range, Ben and Holly’s
134 Toyworld
Little Kingdom. The property will see a range of figure assortments, feature plush, scaled play items and novelty products launched in 2014. This Spring, the company will be adding a new
range of toys to its collection, Disney Princess Palace Pets. This new range will introduce Jasmine’s Tiger Sultan, Rapunzel’s Skunk Meadow, Rapunzel’s Puppy Daisy, Pocahontas’s Raccoon Windflower, Tiana’s Kitty Lily and Aurora’s Kitty Beauty. The hero product for Palace Pets will be Magic Dancing Pumpkin, an interactive puppy which is controlled by a magic wand. Playsets and a feature plush will also be revealed. The Zelfs launched in 2013 and exceeded expectations becoming a top choice in the competitive world of girl’s collectables. Toy Fair will see the Spring Masquerade series debut, along with the new Zelicious themed Zelfs just announced. The series will have new designs and pastel colourways, and come housed in scented theme packs with accessories. New playsets will also be included in the 2014 line up including the Zelicious Sweetree House complete with a honey scented Honey Bee Zelf. Teksta was at the top of wish lists at the end of 2013, and will be joined by a menagerie of friends, some of which will be seen for the first time at Olympia. Teksta Kitty will launch in July 2014.
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