Hotproperties
toy licensee for the property.
Saban Brands will launch the newest season of the Power Rangers franchise, Power Rangers Super Megaforce, in early 2014 which will air on Nickelodeon. Saban works with more than 200 licensees for Power Rangers globally, including global master toy licensee Bandai.
WWE, represented by CPLG in the UK, is a mix of high drama, athleticism and entertainment. Sell-out live events and extensive television coverage ensure a global reach for WWE. Global master toy
produced by Michael Bay and starring Megan Fox as April O’Neil.
Max Steel is the new multi-platform action- adventure entertainment franchise from Mattel. Launching as a complete franchise, it’s driven by great content, toys, games and other licensed merchandise which all bring the brand to life. The adventures of Maxwell McGrath and Steel continue with new products and content including the Turbo Morph Max Steel, Team up Basic and Deluxe Figures. Programming runs on CiTV, with Series 2 coming this Spring.
Digimon Fusion, the sixth installment of the Digimon franchise, currently airs on Nicktoons in the US every Sunday and is set to premiere on Vortexx on The CW in January 2014. The series will also have a global rollout in 2014, including the series being broadcast on ITV in the UK. The ‘fusion’ element will be highlighted in the upcoming product line, which will launch in early 2014 with Bandai America serving as global master
partner Mattel enjoyed a successful 2013 with products such as action figures and iconic rings. Publishing has DC Thompson, Century Books, Loaded Media and Simon & Schuster on board. Further partners include Fremantle, Rubie’s and Sambro.
The unveiling of the Simba Dickie Group as master toy partner for Matt Hatter Chronicles last August crowned a period of growth for the brand. Since Matt Hatter debuted in the UK on Nicktoons and CiTV in 2011, the show has achieved international TV exposure and consistently high ratings that have led to the appointment of a global network of licensing agents and a powerful brand base. Italian public broadcaster RAI, Disney Benelux
and Turkish children’s channel KIDZ, are a few of the latest European broadcasters to acquire the series, adding to the prolific line-up of TV partners already in place around the world. Newly-signed licensing agents include Haven
for Australia and New Zealand and Dream Theatre in India. ITVS GE (UK & Eire), Biplano (Iberia), Exim (Latin America), B-Rights (Greece & Cyprus),
Max Steel
License Connection (Benelux) and Revolution (South Africa) are already on board. Now, with a new third series and a co-ordinated multi-territory consumer products rollout scheduled for 2014, the Simba Dickie Group and its UK subsidiary Simba Smoby will showcase the Matt Hatter toy range at London Toy Fair and the International Spielwarenmesse in Nuremberg ahead of a mid-year UK retail launch and a wider rollout across EMEA in Q4 2014. The toy line includes action figures, role-play, remote control and die-cast vehicles, collectables and playsets, and will infuse 3D ‘Multivision’ features and ‘Hero Hatter Tech’ unique to the brand DNA. Simba is part of a licensee list that includes global partners Penguin, Titan, Topps and UK licensees appointed by ITV Studios Global Entertainment (ITVS GE) such as TDP Aykroyd, Character World, Smith & Brooks, Trade Mark Collections, University Games, VMC and Pedigree. Platinum Films, owner of the hit boys’ property has viewed the series through a multi-platform lens from its inception, intent on offering broadcast, retail and commercial partners 360-degree support that extends beyond TV, to innovative second screen content, smart digital promotions and retail-tie-ins, social media campaigns, and a multi-million-hit online hub.
2015 is widely predicted to be the big year as far as the boys’ category goes, but 2014 still has plenty of opportunities to consider. Minecraft is currently getting everyone excited, with initial sales said to be extremely
encouraging....Max Steel has strong backing from Mattel....DC Thomsons’ Dennis the Menace and Gnasher property has been revitalised and is proving to be a success for Golden Bear....Turner’s quirky Adventure Time has built up a strong fan base among the older boys’ age group....JCB is an enduring property which performs well year after year and finally, it’s going to be a huge year for football-related properties with the World Cup in Brazil taking place this June.
84 Toyworld
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