world marketing
ITV to resurrect Saturday morning kids’ TV
ITV is developing a new weekend breakfast format for children. Scrambled! will be produced by the team behind Holly & Stephen’s Saturday Showdown, and it will air in early 2014. The show will be established as a brand on ITV and CiTV, and will air between 7.30am and 9.25am on Saturdays and Sundays. It is being produced by Zodiak Media company The Foundation, and will include established and new cartoons and sitcoms such as Almost Naked Animals and Bottom Knocker Street. The show will also feature chat, comedy sketches, games and celebrity guests, in a similar format to past weekend morning shows such as Live & Kicking and SMTV Live. Jamila Mertran, CiTV head of programmes, said: “Scrambled! will build on ITV’s heritage of brilliant Saturday morning shows for today’s generation of children. Highlights will include the ability for children to have their original content used on the show through posting videos and photos on the Scrambled! website.”
The toy trade’s number 1 resource for marketing news and opinion
Character’s New Year TV campaigns revealed
Character Options’ marketing activity increased as soon as stores opened on Boxing Day, with new TV campaigns to support its Spring launches. New
commercials are being aired for key brands including Disney Princess Palace Pets, Sky Dancers, the brand new Chill Factor Ice Cream Maker and the Peppa Pig Weebles collection. Also included in the strategy is a campaign for Pop Chef, the new artistic food gadget which launches in late January. All campaigns will run throughout the Spring delivering over 400 TVRs in
January alone. Each launch is also supported with PR through kids’ magazines, social media and mainstream press.
Airfi x announces launch of 2014 club
Airfi x has announced the launch of the 2014 Airfi x Club, which features exclusive discounts and prizes. Members can be the fi rst to hear the latest Airfi x news and enjoy all benefi ts of the club including collectable Flying Hours for free kits, enamel Airfi x Club badge, annual collector’s badge and a club membership card which offers 10% discount on Airfi x products online and at selected stores. They can also enjoy three Airfi x Club magazines a year, a wall calendar, discounts off magazine subscriptions and exclusive club-edition kits. Members can download their membership from the Airfi x website and receive all the above benefi ts with the catalogue and magazines sent by email. Alternatively, the same package is available with catalogues and magazines sent by post.
GET SET FOR A MAGICAL 2014 ON THE BIG SCREEN!
To find out more on the new power of cinema advertising contact
steve.chambers@
dcm.co.uk
www.dcm.co.uk @DCM_cinema_news
The LEGO Movie 3D Muppets Most Wanted Rio 2 3D
Coming soon to cinemas!
See you
at Toy Fair, Olympia, from 21-23 January
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